Key Skills

Job Description

A Job Extraordinary! You dare to be unexpected, eclectic, rebellious and always on the edge of commercial reality and cultural interest. You give an extra touch of creativity and beauty to our brand that is so exquisitely welcome. You have a way with words that lands exactly on Moooi's tone of voice, whether it's a social caption or a press release. You stay curious about language, design, and culture, and connect the dots between a campaign, a customer, and a brand. You turn ideas into action, keep people in the loop, and catch what others miss, holding your own work to a high standard. And when a better idea comes along, you're quick to drop your own. KEY TASKS AND RESPONSIBILITIES Craft on-brand copy across all our channels and touchpoints, translating marketing goals into clear, engaging, and persuasive messages tailored to specific audiences. Write PR copy, press releases, and internal communications. Safeguard and evolve Moooi's tone of voice and brand identity, ensuring consistency across all internal and external communications. Consult and guide the organization on everything copy-related, contributing practical solutions to messaging and tone challenges across channels. Manage third-party copy, such as copy written by our brand partners, ensuring it aligns with our brand guidelines. Interview designers, e.g. before product introductions, to create the perfect copy for new products. Develop product and collection naming, especially for new introductions. Create and maintain our content planning, in close collaboration with the Marketing team on campaigns, product launches, and events. Handle crisis communication when needed. Conduct audience research – what truly engages and triggers our customers? On top of your copywriting responsibilities, there's room to grow into supporting our social media presence — think proposing content ideas and campaign concepts, contributing to our social media calendar, occasionally covering events live, and keeping an eye on what's performing well. This isn't core to the role, but valuable if you already have this experience or want to develop it. Further, as a creative, we'd appreciate your involvement in brainstorms for creative concepts and more. It is beneficial if you have experience in writing copy for media relations, social media, email marketing, sales promo's, web content etc. Experience in InDesign preferred so you can support turning copy into deliverables using existing templates. In more detail, where is copy needed: Product copy, inspirational and product focused Social Media platforms (LinkedIn, Instagram, Facebook) Email marketing Web stories and website copy Video scripts Podcast Collections copy Brand/licensing partners copy Printed materials (Magazine, book, flyers, etc.) Advertisement copy IT WOULD BE AMAZING IF You are a dedicated and creative team player with a lot of positive energy who loves design, aesthetics and high-end interiors. Further, it would be much easier for you and us, if you: have similar experience in another job; have experience with InDesign and Figma to implement your copy in fixed templates for several deliverables (sales promo's, press release etc.); have experience with website back end content systems to create special web content; have affinity with social media management and a basic understanding of SEO principles; are a creative thinker and love challenging convention; strongly understand current industry tools and have the ability to adapt to new technologies; have affinity in drafting communication plans; are fluent in written and spoken English – Dutch is an advantage; are driven by curiosity, humility and a passion for doing great work; can work on several projects simultaneously and under time pressure and you remain effective under tense circumstances. WHAT DO WE OFFER? Full-time employment in a passionate and international team; good work-life equity with a yearly budget to spend on vitality and well-being related products/services; opportunity to explore, make mistakes and advance your talents; gross monthly salary between €3.140 and €4.486, based on full-time employment (38 hours) within Styr level 7 of our salary matrix. flexible working hours and the possibility to work from home (in the Netherlands); 38 leave days per year (based on a fulltime employment); laptop and mobile phone to be able to work hybrid; employee discount up to 85%; lots of new friends. PLACE IN ORGANISATION For this job you will be working mainly from our office in Amsterdam, or HQ in Breda. You are part of the Brand Team and you will report to the Chief Brand Officer. ABOUT MOOOI Founded in 2001, Moooi is a high-end design and lifestyle brand for furniture and lighting. We are original, innovative, provocative, surprising, and eclectic. We do not tell designers what to design; we listen to what they want to create and bring their dreams to life. We work internationally from our headquarters in Breda and have stores in Amsterdam, Los Angeles, Milan, New York, Shanghai and Tokyo.

Core Responsibilities

Create and edit on-brand copy for products, campaigns, public relations, digital channels, and printed materials while maintaining and evolving Moooi’s tone of voice. Coordinate content planning with the Marketing team, guide copy across the organization and external partners, and contribute to social media, audience research, product naming, and crisis communications.

Requirements

The role calls for a creative, curious team player with strong English writing skills, an interest in design and high-end interiors, and the ability to manage multiple projects under time pressure. Relevant copywriting experience is beneficial; experience with InDesign, Figma, website content systems, social media management, and SEO is advantageous, while Dutch is a plus.

Benefits

• Well-Being Budget
• Flexible Working Hours
• Work From Home
• 38 Days Of Annual Leave
• Laptop And Mobile Phone
• Employee Discount Up To 85%
• Professional Development Opportunities