Global Digital Media Analyst (Freelance Maternity Cover)
€120 per hour
Key Skills
Job Description
About Stokke – Here We Grow Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over nine decades, our products have championed connection, creating meaningful moments that bring parents and children closer together while supporting healthy child development. The Position Parent & Child at the Heart As Global Digital Media Analyst (Freelance Maternity Cover), you will play a key role in maintaining and optimizing Stokke's global digital media and Ecommerce measurement landscape. You will ensure accurate reporting, actionable insights, and strong data governance across markets while supporting data-driven decision-making throughout the organization. Working closely with Digital Marketing, Ecommerce, Brand, CRM, IT, regional teams, and external agencies, you will help maximize media performance and ROI across paid and owned channels. Based in Amsterdam | Reporting to Head of Data, Insights & AI 7-Month Freelance Maternity Cover (starting October 2026) 3 Days per Week | €120 per Hour Main Responsibilities Performance Reporting & Analytics Own global digital media reporting across markets. Monitor campaign and website performance, including key media and conversion KPIs. Maintain and enhance Power BI dashboards and reporting tools. Deliver clear, actionable insights to regional and global stakeholders. Insights & Optimization Analyze data to identify trends, opportunities, and areas for improvement. Support campaign optimization and testing initiatives. Provide recommendations to improve performance, ROI, and investment decisions. Leverage AI tools to improve reporting efficiency and insight generation. Data Quality & Governance Support GA4, tracking, tagging, and measurement frameworks. Ensure consistent reporting standards across markets. Maintain KPI definitions, reporting documentation, and governance processes. Cross-Functional Collaboration Partner with Marketing, Ecommerce, CRM, IT, and regional teams. Act as a key contact for analytics and reporting questions. Support data literacy and reporting best practices across markets. The Ideal Profile Analytical & Data-Driven: You enjoy transforming complex data into clear insights and recommendations. Independent & Proactive: You can quickly understand existing processes, take ownership, and deliver results with minimal supervision. Collaborative & Curious: You work effectively with a broad range of stakeholders and are interested in leveraging AI and emerging technologies to improve analytics. Experience & Skills 5+ years of experience in digital media analytics, performance marketing, or campaign measurement. Strong experience with GA4 and digital marketing analytics. Proven experience building and maintaining Power BI dashboards and reports. Strong understanding of attribution, media KPIs, and digital measurement. Experience working with tracking, tagging, and data governance processes. Experience with platforms such as Google Ads, Meta Ads Manager, DV360, TikTok, or affiliate networks. Strong Excel and analytical skills. Fluent in English. Nice to Have SQL and experience with BigQuery, Databricks, Tableau, or Looker Studio. Experience with AI-driven reporting and analytics tools. Experience working with external agencies or consultants. Additional language skills. What We Offer A high-impact role within Stokke's global Data, Insights & AI team. Ownership of global digital media and Ecommerce reporting. Collaboration with international teams across EMEA, USCA, and APAC. A flexible freelance assignment with immediate impact. Opportunity to contribute to a leading global premium brand. A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.
Core Responsibilities
Own global digital media reporting, monitor campaign and website performance, and maintain Power BI dashboards while delivering actionable insights to stakeholders. Support campaign optimization, measurement and data governance, and collaborate with marketing, ecommerce, CRM, IT, regional teams, and agencies to improve media performance and ROI.
Requirements
Requires 5+ years of experience in digital media analytics, performance marketing, or campaign measurement, with strong GA4 and Power BI experience. Candidates should understand attribution, media KPIs, tracking, tagging, and data governance, and have strong Excel and analytical skills; fluency in English is required.
About Stokke
Industry: Manufacturing
Company size: 201-500 employees
Stokke provides worldwide distribution through selected retailers represented in around fifty countries. We are renowned worldwide and sell iconic products like the Tripp Trapp highchair. Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices all around the world in Germany, US, China, France and many other countries. Stokke's ethos is epitomised by its Tripp Trapp® chair, which will celebrate its 50th anniversary this year. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp® chairs than ever before and has sold more than 13 million worldwide. Since 2006, Stokke's focus has been purely on the premium children's markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke's mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Our brand purpose "Here we grow" and our vision “Confident kids for a better world” are the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction.