Chief Revenue Officer (CRO) — Equity-Based
Key Skills
Job Description
Statio | 100% remote | Must be based in the Netherlands Statio is a pre-revenue startup looking for a hands-on Chief Revenue Officer to build and run our marketing and sales efforts from the ground up. This is an equity-based opportunity for someone who wants to help shape an early-stage business and take ownership of bringing it to market. You will work directly with the founder to identify our first customers, sharpen our positioning, and turn early conversations into revenue. The role You will own every aspect of marketing and sales, from strategy through daily execution. There is no marketing or sales team to manage: you will be doing the work yourself. That means researching prospects, writing outreach, creating content, running campaigns, delivering demos, following up, negotiating, and closing deals. You should be comfortable moving between commercial planning and the practical work needed to win our first customers. What you will do Develop and execute Statio’s go-to-market strategy. Identify and validate our ideal customers, their needs, and buying behaviour. Shape our positioning, messaging, pricing, and commercial offers with the founder. Build and manage marketing activity, including content, email, social media, and lead-generation campaigns. Find prospects and run outbound outreach. Own the full sales cycle, from first contact and discovery through proposals, negotiation, and closing. Set up and maintain the CRM, sales pipeline, and follow-up process. Build relationships and explore partnerships that can generate business. Bring customer feedback into product and business decisions. Track results, test approaches, and focus limited resources on what works. Who we are looking for A commercially driven builder with experience in both marketing and sales. Someone who has personally generated leads and closed business. Comfortable working in a pre-revenue startup with limited resources, uncertainty, and no established playbook. Able to create clear messaging and persuasive sales materials independently. Self-directed, organised, and consistent about execution and follow-through. Willing to take responsibility for both the strategy and the day-to-day work. Based in the Netherlands and able to work effectively in a fully remote role. Experience taking a startup from zero to its first paying customers is particularly valuable. What we offer Equity-based compensation, with the stake, vesting terms, and expected commitment agreed before joining. Ownership of Statio’s marketing and sales function. A direct role in shaping the company’s commercial direction alongside the founder. A 100% remote working arrangement within the Netherlands. Statio is pre-revenue. This opportunity is suited to someone who understands the uncertainty of an early-stage startup and is motivated by building long-term company value. Interested? Share a short introduction, your relevant experience, and examples of marketing or sales results you personally delivered. We would particularly like to hear how you would approach finding and winning Statio’s first customers.
Core Responsibilities
Build and execute Statio’s go-to-market strategy, personally handling marketing, prospecting, customer discovery, demos, negotiations, and deal closing. Establish the CRM and sales pipeline, develop partnerships, use customer feedback to inform business decisions, and track results to focus resources on effective approaches.
Requirements
Candidates should have hands-on experience across marketing and sales, including personally generating leads and closing business, and be comfortable building from scratch in a resource-constrained, pre-revenue startup. They should be self-directed, organised, effective at creating messaging and sales materials, and based in the Netherlands; experience winning a startup’s first paying customers is especially valuable.
Benefits
- Equity-Based Compensation
- Remote Work
About Statio
Industry: Desktop Computing Software Products
Company size: 2-10 employees
The back-office employee that never sleeps. Statio is a desktop application you simply talk to. It books incoming invoices, chases unpaid ones, prepares your VAT return and files your receipts — while you approve every action with a single tap. Built for business owners who want less admin and more time to run their business. Statio connects to the accounting software, inbox, CRM and calendar you already use. No migration. No technical skills needed. From incoming customer requests and invoice processing to team resource planning and accounting activities, Statio brings routine work into one continuous workflow: read, understand, act and report back. You remain in control. Actions wait for your approval, and every action is logged. Built on Mistral and European infrastructure, with EU-only processing and no training on your business data. Stop doing paperwork. Start running your business. Discover Statio at statio.online or request a demo using the button above.