Senior CRM Team Lead
€4,500 - €6,000 per month
Key Skills
Job Description
ABOUT US At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world's leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes. Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy & AI Transformation, Data & Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services. With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can't. About this role As the Senior CRM Team Lead for this assignment, you will step into a pivotal leadership position within our global logistics operations. You will take the helm of a dynamic, hybrid team consisting of both CRM Specialists and CRM Developers, focusing entirely on optimizing and elevating the courier lifecycle globally. During this period, you will be at the forefront of a major strategic business transformation: merging our currently separated logistics models (both independent contractor and employed models) into a single, highly efficient, unified logistics model. To achieve this, you will oversee the orchestration of complex, multi-channel communication strategies across Email, Push, In-App, and WhatsApp, ensuring seamless courier engagement and retention throughout the transition. You will also be a champion for operational efficiency—identifying opportunities to drive communication automation that actively replaces manual, time-consuming operational tasks. Furthermore, you will lead critical tool migration initiatives to ensure our tech stack continues to support our massive global scale. If you are a strategic thinker who thrives at the intersection of technical CRM development, lifecycle strategy, and people leadership, this role offers a unique opportunity to leave a lasting impact on our global delivery network. The benchmark allocated to this role is 4500-6000€ gross, dependent on the chosen candidate's skills and experiences. What will you bring to the team? Proven Leadership: Experience managing, mentoring, and leading high performing, hybrid CRM teams (specifically a mix of CRM/Marketing Specialists and CRM/Marketing Automation Developers). CRM Expertise: Deep, comprehensive knowledge of overall CRM strategy, lifecycle management, and user journey mapping, preferably within a fast-paced, high-volume tech or marketplace environment. Omnichannel Orchestration: Demonstrated success in orchestrating complex communication flows across multiple touchpoints, including Email, Push Notifications, In-App messaging, and WhatsApp. Change Management: The strategic mindset required to navigate and drive massive business change, particularly in merging or unifying distinct operational/logistics models. Automation Champion: A strong track record of designing and implementing communication automation to phase out manual operations and increase scalability. Technical Expertise: Experience leading or deeply collaborating on major CRM tool migrations, system integrations, and tech stack consolidations. Nice-to-Have: Hands-on or strategic experience with our core platforms, specifically Salesforce Marketing Cloud (SFMC) and Braze, is highly advantageous. WHAT WE OFFER Birthday Time Off🎂: A half-day off is granted on birthdays. Mental Health & Support💆🏻 ♀️: Free company subscription to our mental health & support partner ‘’Openup’’. Referral Program👫🏻: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends, followed by a cash award once they are hired. Self-Improvement💪🏻: Access to numerous online courses and training in our own in-house training platform, NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers. Team Environment👑: We give you the opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story! If our rhythm resonates with you, we'd love to meet. Please apply with your CV. By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com. NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Great orchestration requires every voice in the room. Don't be discouraged if you feel you don't meet every single requirement for a role growth is part of how we play, and there is always room to develop your craft at NMQ. Should your application be successful, a member of our Talent Acquisition team will be in touch shortly. If you are not contacted within 30 days regarding the position you applied for, please consider that your application has not been successful for that role.
Core Responsibilities
Lead a hybrid team of CRM specialists and developers to optimize the global courier lifecycle and coordinate communications across email, push, in-app, and WhatsApp. Drive the transition to a unified logistics model, automate manual operational communications, and lead CRM tool migrations and integrations.
Requirements
Candidates should have proven experience leading hybrid CRM teams and deep expertise in CRM strategy, lifecycle management, and user journey mapping, ideally in a high-volume technology or marketplace environment. They should also have experience with omnichannel communications, business transformation, automation, and CRM migrations; Salesforce Marketing Cloud and Braze experience is advantageous.
Benefits
- Birthday Time Off
- Mental Health Support
- Employee Referral Program
- Online Courses and Training
- Mentorship Program
- Diverse and Dynamic Team Environment
About NMQ Digital
Industry: Marketing Services
Company size: 201-500 employees
The speed of customer change is outpacing marketers' ability to respond to it. We let you focus on revenue growth and brand value creation, whilst we make your digital marketing operations happen. NMQ Digital is a leading digital marketing operations agency founded in 2009. We help marketers get things done across SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & Marketing Automation, Digital Experience & Development, Data Management & Analytics, Project Management, and Digital Consultancy. Unlike other agencies that focus on strategy and creativity, our core strength is in executing your day-to-day digital marketing operations at scale. We believe every marketer should have the time to focus on what will enable their own and their respective company's growth. Our value proposition is simple, yet very attractive. More than 250 digital marketing specialists are distributed across 5 locations around the globe. We work with your marketing technology and our staff is certified for the leading platforms. Our business models provide flexibility to scale up or scale down, making it very easy to cope with strategy changes. And the return on investment is hard to beat when we consider rates and execution capabilities including getting it right the first time. Sounds good, doesn't it? We are the only agency that lets you focus on revenue growth and brand value creation. Let us take care of your digital marketing operations so all you need to do is growing faster than ever before! Marketers from Philips, Sony, Unilever, Zoetis, Dupont, and Rituals amongst other leading companies already trust us for their digital marketing operations. Book a strategy call and start your growth transformation today.