Key Skills

Job Description

Company Description Harmony Auto Netherlands is an automotive retail group dedicated to electric mobility across the Netherlands. The company builds and operates local dealerships for electric vehicle brands and supports them with sales, marketing, and daily operational activities. Its first dealership will open soon in Zaandam, with the ambition to grow a network of reliable, customer-focused locations. Harmony Auto Netherlands helps customers find the right electric vehicle and makes the transition to electric driving clear and accessible through honest advice, strong showroom experiences, and clear communication. The team works closely with each dealership to ensure consistent brand presentation, effective local marketing, and high standards of customer service across physical and digital channels. Role Description This is a full-time, on-site Marketing Manager role based in Rotterdam. The Marketing Manager will design and execute local and national marketing strategies to support electric vehicle sales and strengthen brand presence. Day-to-day responsibilities include developing and managing campaigns across digital and offline channels, coordinating showroom promotions, and creating content for websites, social media, and dealer communications. The role involves closely collaborating with dealership teams and brand partners, analyzing performance data, and adjusting strategies to improve lead generation, customer engagement, and conversion. The Marketing Manager will also oversee marketing budgets, manage external agencies or vendors, and ensure all activities are aligned with brand guidelines and customer-focused values. Qualifications Strong skills in marketing strategy, campaign planning, and brand positioning, preferably in retail or automotive environments. Experience with digital marketing channels, including social media, web content, SEO/SEM, and email marketing. Ability to create and oversee marketing content (copy and visuals) for online and in-store use, with attention to brand consistency. Competence in data analysis, reporting, and use of marketing metrics to guide decisions and optimize campaigns. Excellent communication and stakeholder management skills, with the ability to collaborate effectively with sales, operations, and external partners. Proven project management skills, including organizing campaigns, managing timelines, and working with multiple locations. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. Fluency in Chinese and English; proficiency in Dutch is highly beneficial for local customer and partner communication. Interest in or experience with electric mobility, automotive retail, or sustainability-focused businesses is a strong advantage.

Core Responsibilities

Develop and execute local and national marketing strategies and campaigns across digital and offline channels to support electric vehicle sales and strengthen brand presence. Coordinate showroom promotions, create marketing content, collaborate with dealerships and brand partners, analyze campaign performance, manage budgets and vendors, and ensure brand consistency.

Requirements

Candidates should have marketing strategy and campaign experience, digital channel expertise, content creation skills, and the ability to use data and metrics to optimize campaigns. Strong communication, stakeholder management, and project management skills are required, along with a relevant bachelor’s degree or equivalent experience; fluency in Chinese and English is required, while Dutch proficiency is beneficial.