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Regional Channel Sales Manager Manager Benelux

ORdigiNAL

Almere
Full-time
2-5 years experience
On-site

Key Skills

Channel Sales
Partner Relationship Management
Outbound Prospecting
Cold Calling
Business Development
Pipeline Management
Sales Account Management
Partner Enablement
Opportunity Qualification
Deal Progression
CRM
Commercial Negotiation
Communication
Dutch
English
French

Job Description

We’re looking for a commercially driven Channel Sales Manager to support the growth of our Document Automation Solutions (DAS) business.

In this role, you’ll work closely with our existing reseller network to grow sales, develop partner relationships and create new opportunities, while also identifying and onboarding new partners where there is potential to expand our reach.

You’ll combine partner account management, sales development and partner enablement. This means understanding what our resellers need to be successful, helping them identify and convert opportunities, and proactively developing new business through the channel.

It’s a great opportunity for someone with a strong commercial and outbound background who wants to build a career in channel and partner sales, with significant ownership of both existing and new partner relationships.

About DAS (Document Automation Solutions)

Within ORdigiNAL, the DAS team focuses on helping organisations automate the creation, processing, and management of documents.

This includes solutions such as:

  • Document generation and templating

  • Workflow automation

  • Integration with systems like CRM, EHR, and document management platforms

  • AI-driven tools that improve efficiency and reduce manual work

Our solutions are widely used in sectors such as legal, healthcare, government and corporate environments, where accurate and efficient document handling is critical.

As part of this team, you’ll work with reseller partners to bring these solutions to market and help organisations improve how they work with information and documents.

What You’ll Do

Partner Management & Growth

  • Build and maintain strong commercial relationships with existing reseller partners

  • Understand partner businesses, priorities and sales potential, and identify opportunities for growth

  • Help partners generate, qualify and progress opportunities for our solutions

  • Support partners in positioning our solutions and identifying the right use cases for their customers

  • Work with partners on sales activities, pipeline development and deal progression

  • Share best practices, use cases and commercial approaches that help improve partner performance

  • Act as a trusted point of contact for partners and proactively identify ways to increase their engagement and sales

New Partner Development

  • Identify and approach potential new reseller partners (VARs)

  • Conduct outbound prospecting via phone, email and LinkedIn, including cold calling

  • Qualify potential partners based on their market, customer base and commercial potential

  • Onboard new partners and help them become active within the ecosystem

Pipeline & Commercial Execution

  • Build and manage your own pipeline of partner and sales opportunities

  • Take ownership of commercial targets and partner performance

  • Track activities, opportunities and results in CRM

  • Work closely with sales, marketing and technical teams to support partner opportunities

  • Monitor partner activity and proactively follow up to keep opportunities moving

What We’re Looking For

  • 2–5 years of experience in BDR, SDR, inside sales, channel sales, account management or a similar commercial role

  • Experience managing or developing business relationships, ideally with resellers, VARs, MSPs or other technology partners

  • Comfortable with outbound prospecting and cold outreach

  • Strong communication and relationship-building skills

  • Commercial mindset with a focus on revenue, pipeline and results

  • Ability to work independently, take ownership and proactively develop opportunities

  • Interest in technology and in building long-term partner relationships

  • Fluent in English and Dutch - French is a plus

  • Experience working with or selling through MSPs (Managed Service Providers) is a strong plus

What You’ll Get

  • A clear step into a partner/channel sales career

  • Combination of outbound and relationship-focused work

  • International exposure and dynamic environment

  • Competitive salary with uncapped bonus

  • Company car or mobility budget

  • Flexible working environment with high autonomy

  • 25 days’ vacation per year (ft)

  • Education budget

  • Yearly company outings

  • Monthly team lunches

Ready to Shape the Future?

If you’re passionate about tech, thrive on building business, and seek a dynamic environment, apply now and become part of the ORdigiNAL journey!

Core Responsibilities

Manage and grow relationships with existing reseller partners, helping them identify opportunities, develop pipelines, position solutions, and progress deals. Prospect for and onboard new partners while managing commercial targets, tracking activity in CRM, and coordinating with sales, marketing, and technical teams.

Requirements

The role requires 2–5 years of experience in BDR, SDR, inside sales, channel sales, account management, or a similar commercial position, along with strong communication, relationship-building, and outbound prospecting skills. Candidates should be commercially focused, able to work independently, interested in technology, and fluent in English and Dutch; French and experience selling through MSPs are advantages.

Benefits

  • Uncapped Bonus
  • Company Car Or Mobility Budget
  • Flexible Working Environment
  • 25 Days' Vacation
  • Education Budget
  • Yearly Company Outings
  • Monthly Team Lunches

About ORdigiNAL

Industry: IT Services and IT Consulting

Company size: 11-50 employees

ORdigiNAL is a specialised value-added distributor of document creation solutions, ranging from Speech Recognition, Document capture and dictation solutions. ORdigiNAL is also the distribution partner for Microsoft Teams Telephony Solutions and 3d printing software. Original speaks for itself and digi shows the digital aspect. ORdigiNAL stands for: “offering digital solutions in an original way to partners and their users” Until now, every year there have been changes for ORdigiNAL; the range of solutions and new services but also new colleagues, regions and business partners. Nowadays, ORdigiNAL is active globally and our team is getting bigger every year.

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