Digital Marketing Specialist
Key Skills
Job Description
A creative and data-driven Digital Marketing Specialist to join our Learning & Development team. This role will support the promotion of internal training programs, employee development initiatives, and L&D branding across digital channels.
Responsibilities
Develop and execute marketing campaigns to promote L&D courses, workshops, and events
Create engaging content (emails, newsletters, intranet posts, social-style updates) to drive employee participation
Manage L&D communications and internal collaboration platforms
Design promotional materials (graphics, videos, presentations) for training initiatives
Track engagement metrics and report on campaign effectiveness
Collaborate with L&D trainers and HR to align messaging
Maintain and update L&D branding guidelines and templates
Qualifications
Qualification in Digital marketing, internal communications, or a related field
Strong writing and content creation skills
Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms
Experience with analytics tools to measure campaign performance
Excellent collaboration and stakeholder management skills
Prior experience in corporate L&D or HR environments is a plus
Core Responsibilities
The Digital Marketing Specialist will develop and execute marketing campaigns to promote internal training programs and employee development initiatives. They will also manage L&D communications, design promotional materials, and track campaign effectiveness across digital channels.
Requirements
Candidates should have a qualification in digital marketing or a related field and possess strong writing and content creation skills. Proficiency in design tools like Canva or Adobe Creative Suite and experience with analytics platforms are required.
About The Citco Group Limited
Industry: Financial Services
Company size: 5,001-10,000 employees
Our heritage, since founding a civil law notary practice in the 1940s to establishing the Curacao International Trust Company in the 1960s, is built on challenging paradigms and delivering exceptional service within the financial and professional services industry. Today, we continue to pioneer award-winning services and technology solutions that meet ever changing markets. A commitment to investing in people, and proprietary technologies, has resulted in our reputation as the industry’s preeminent service provider, reassuring clients that their critical administration functions are in safe hands. Our thought leadership and ability to quickly navigate complex change means our clients can depend on us as trusted advisors to make informed decisions in response to market conditions. Our Divisions Citco Fund Services & Investor Relations CFS is the global leader in services for the alternative investment industry. With over 2,000 funds under administration and net assets exceeding $840 billion, we provide full service fund administration, fund accounting, net asset value calculations, investor relations, and more. Governance Services Leveraging our extensive global office network Citco Governance Services provides customised solutions, including corporate and global subsidiary governance, secretarial services, financial accounting and reporting, tax and audit liaison, and market entry services. Banking, Depositary & Custody Services Citco Banks operate in strategic financial centres and provide Institutional and Fund of Funds clients access to the funds universe through multiple communication and online real-time global funds platforms. Citco Technology Management Through our eight global development centres, Citco Technology Management provides secure infrastructures and develops award-winning technology products that underpin our commitment to service excellence.