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Retail Store Manager

PUMA

Amsterdam
Full-time
2-5 years experience
On-site

Key Skills

Leadership
Retail Management
Sales Management
KPI Management
Team Development
Coaching
Operational Excellence
Sneaker Culture
Streetwear
Customer Experience
Commercial Acumen
Communication Skills
Community Engagement
Product Knowledge
Trend Analysis

Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

  • Lead and inspire PUMA’s Store, creating a premium destination for sneaker culture and community.
  • Build, coach, and develop a high-performing team that delivers authentic consumer experiences.
  • Drive sales, profitability, and key business KPIs while ensuring operational excellence.
  • Bring local trends, product stories, and cultural insights to life through impactful launches and activations.
  • Create an inclusive environment where consumers feel welcome, connected, and inspired by the PUMA brand.

YOUR TALENT

  • 3+ years of leadership experience in premium retail, sportswear, footwear, fashion, or lifestyle environments.
  • A strong passion for sneaker culture, streetwear, sport, and contemporary fashion, with a deep understanding of consumer trends.
  • A proven track record of driving sales, achieving KPIs, and delivering operational excellence.
  • Experience recruiting, coaching, and developing high-performing teams in a dynamic retail environment.
  • Strong commercial acumen, communication skills, and the ability to create engaging consumer experiences that connect with the local community.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.

Core Responsibilities

Lead and inspire the store team to create a premium destination for sneaker culture while driving sales and operational excellence. Build and develop a high-performing team that delivers authentic consumer experiences and connects with the local community.

Requirements

Requires 3+ years of leadership experience in premium retail, sportswear, or fashion environments. Candidates must possess a strong passion for sneaker culture and a proven track record of achieving KPIs and developing teams.

About PUMA

Industry: Retail

Company size: 10,001+ employees

PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.

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