Key Skills

Job Description

Icetubs builds premium ice baths for people who take recovery seriously: athletes, wellness studios, and homes across Europe. We've grown to €6.5 million in revenue with a small team of 15, selling B2B and D2C. The product is great, the team is great, and the market is booming. Now we need someone to take it to €15 million and beyond. This is not a corporate CEO job We're not looking for someone to manage. We're looking for an entrepreneur who wants to run the whole thing: strategy, sales, marketing, operations, all of it. Full responsibility, full freedom. You lead, you decide, and the results are yours. No endless reporting, no slideshows, no politics. What you'll actually do Grow the business. Take Icetubs from €6.5M to €15M. You pick the growth levers, set the course, and make it happen across B2B and D2C. Close the big ones. Partnerships, distributors, key accounts, wellness chains. You open doors and you close deals yourself. Drive sales and marketing as one engine. This is where you come from, and this is where you'll make the biggest difference. Stay hands-on. You're in the numbers, with customers, and with the team, not stuck in meetings about meetings. Build a high-performance team. Give people trust, clear goals, and room to own their work. Set the bar high and have fun clearing it. Who you are An entrepreneur at heart. You think like an owner, you're brave, and you're comfortable taking risks when the upside is worth it. A sales and marketing leader. You've scaled a premium or high-ticket brand, ideally in wellness, fitness, lifestyle, or premium consumer products, where trust wins the sale. A closer. You love building partnerships and you know how to get them over the line. Hands-on and down to earth. No slideshow wars Warm, direct, and fun to work with. You bring energy, you care about people and product, and your ambition pulls everyone up. International. You've sold in more than one market. Fluent English is a must. Here for the long run, based in or moving to the Amsterdam area. What you get The keys to a premium brand in one of the fastest-growing markets out there A great product that actually makes people feel better A small, sharp team ready to go Base salary around €100k, depending on experience Bonus up to 50% of base, tied to growth, profitability, and milestones Equity possible Car allowance, pension, and health benefits Unlimited access to ice baths (you'll need them) Are you ready to take that challenge?

Core Responsibilities

Lead Icetubs’ overall strategy and execution, growing revenue from €6.5 million to €15 million across B2B and direct-to-consumer channels. Personally develop and close major partnerships and sales, align sales and marketing, oversee operations, and build a high-performance team.

Requirements

The ideal candidate is an entrepreneurial, hands-on sales and marketing leader with experience scaling a premium or high-ticket brand, preferably in wellness, fitness, lifestyle, or premium consumer products. They should have a strong record of closing partnerships, international sales experience, fluent English, and be based in or willing to relocate to the Amsterdam area.

Benefits

• Performance Bonus
• Equity
• Car Allowance
• Pension
• Health Benefits
• Unlimited Ice Bath Access