Key Skills

Job Description

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What Truly Sets Us Apart Is How We Work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. The role We are seeking a dynamic highly skilled Ice Cream Marketing Process Lead to join our team and drive the digital transformation of our Ice Cream Marketing processes, consistently and reliably delighting our consumers with world class brilliant experiences across channels and consumer service, underpinned by efficient and effective autonomous processes. You will lead the global design, build and deployment of processes and tools for Consumer and Customer Marketing, Consumer Engagement, Content and Asset Management, Product Information Management, Carelines and define the Data and Analytics requirements across Marketing and DComm, ensuring a seamless transition to a standalone business. The role requires a strategic thinker, who is passionate about marketing and DComm and embraces this unique opportunity to grow and transform the Ice Cream business through digitalization and AI in all aspects of the consumer journey. The successful candidate will be one that has hands-on experience in Marketing and digital transformation and has significant process and change management expertise with a proven record of leading large scale process transformation. This role will exist in its current form for 1.5-2 years. What You'll Be Responsible For Reimagine the Marketing and DCom Process Lead the design and implementation of standardized global template for Marketing & DCommerce product data and content management (PIM, DAM, Content Syndication, Web Ecosystem, Media, Consumer Carelines and Consumer data management) processes aligned with industry best practices. Collaborate with representatives from the four business units of the Ice Cream business to ensure that relevant business requirements are fully considered when designing the new processes and systems. Understand the drivers of market nuances and find simple and standardised solutions to meet local needs within a global framework. Drive Implementation Lead implementation of new Marketing processes for Consumer Carelines/CEC, Consumer Data and Marketing Activation (Salesforce DC, Marketing Cloud and Service Cloud) processes and Consumer Channels (Web, Email, Social activations). Seize the opportunity of new technological capabilities within the Icecream Marketing Ecosystem, and integrations and operations with external agency ecosystem to maximise the efficiency of the Marketing processes Collaborate with other workstreams (R&D, Master Data, Tech) to configure E2E processes to achieve E2E optimisation across all business processes. Aspire to touchless processes, evaluating and implementing automation opportunities. Lead the deployment and rollout of key Marketing Applications by working with technology teams. Provide strategic direction and support to ensure project objectives are achieved on time and in full, whilst maintaining business continuity. Encourage innovation and continuous improvement. Engage with Stakeholders Listen and communicate with business leaders and users to ensure their inclusion and engagement, gathering and incorporating their ideas and inputs, addressing concerns and ultimately securing adoption and advocacy of Marketing systems. Be the Change lead across key BUs, to lead change, deployment and adoption of new Marketing capabilities across markets. Work in partnership with external consultants and the wider programme teams. Manage the Workstream Deliverables Ensure milestones for design, testing, and deployment are met. Work in an agile way, prioritising activities and adapting plans to accommodate interdependencies. Bring rigour to ensure high-quality outputs at every stage of the project, proactively managing phases such as User Acceptance Testing, Data Validation and Readiness to uncover and resolve issues before go-live. Highlight risks and issues and develop and propose mitigation options. Change Management Drive change initiatives, ensuring smooth adoption of new processes and tools, including training and communication strategies. Data Management Oversee data readiness for the Marketing processes, ensuring accurate and consistent data migration and validation Transition to BAU Establish performance metrics and governance frameworks for Marketing processes, ensuring compliance and effective control measures globally. Drive change initiatives, ensuring that employees have the skills and knowledge required to operate within the new system. Monitor process performance post-implementation, identify opportunities for improvement including AI/advanced analytics, and define roadmap to adapt processes to evolving business needs. We're Looking For Someone Who Proven Expertise: 8-10 years of extensive experience in Marketing process ownership, with a strong understanding of how marketing operations work. Ideally some of your experience has been gained from Ice Cream. Leadership Skills: Demonstrated ability to work with cross-functional teams in a global environment, delivering results under tight timelines and delivering through external agencies & partners. Change Management: Extensive experience in developing and implementing change management strategies for complex global programs, ensuring stakeholder alignment and user adoption. Communication & Collaboration: Exceptional communication skills with the ability to influence and engage senior leadership and business units globally. Proven track record of building strong relationships and managing expectations at all levels of the organization. Global Perspective: Experience working in diverse international markets, with a strong understanding of the cultural, regulatory, and operational complexities that impact global ERP deployments. Analytical Mindset: Strong problem-solving and analytical skills, with the ability to translate business needs into process improvements. Willingness to Travel: Ability to travel globally to support market-specific needs during the design, build, and deployment phases. Why join us? This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward. Roles with real accountability and visible impact Free to move fast, experiment and challenge how things are done Continuous learning and development as the business grows Reward linked to performance and contribution. Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business. Ready to build the future of Ice Cream? If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know. Additional Information The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

Core Responsibilities

Lead the global design, implementation, and deployment of standardized marketing and digital commerce processes, systems, and data capabilities, including content and product information management, consumer engagement, and customer care. Coordinate stakeholders and workstreams, manage delivery and change adoption, ensure data readiness and business continuity, and establish governance and continuous improvement after implementation.

Requirements

Requires 8–10 years of marketing process ownership experience, strong marketing operations knowledge, and a proven record leading large-scale global transformation and change programs. Candidates should have experience leading cross-functional teams, engaging senior stakeholders, translating business needs into process improvements, and supporting international deployments; global travel is required as needed.

Benefits

• Continuous Learning And Development
• Performance-Linked Rewards