Key Skills

Job Description

Head of Growth | Hidden Hills | D2C, Ecom & Fashion | Amsterdam / London / flexible, partly remote possible Location: Amsterdam / London / flexible — partly remote possible Reports to: Victor, Founder Language: English (Dutch not required) Employment: Full-time About Hidden Hills Hidden Hills is a Dutch contemporary clothing brand known for its Gated Community line — hoodies, crewnecks, sweatpants, knitwear and more — sold online to customers in 50+ countries. The brand didn't grow by outspending competitors on ads. It grew on hype: drops that sell out, restocks people wait for, a VIP community, and a feed full of content made by customers and creators. The next stage is about scaling that energy without losing it. That's where you come in. This vacancy is run by Vondel. The role As Head of Growth you're Victor's right hand for everything online marketing. You own the full picture: who we work with, where the money goes, and which channels we open next. You're hands-on enough to get into the details and senior enough to steer a group of agencies and your own team. What you'll do Run the agency roster. Manage and hold accountable all external partners across web, email, performance and influencer marketing — briefs, targets, reviews and, where needed, replacements. Work together with our influencer manager. You will work together with the influencer manager we just hired, to shape how Hidden Hills works with creators. Own the budget. Keep a clear view of the full marketing budget and decide where each euro works hardest. Open new channels. Launch and scale new growth engines: WhatsApp marketing, TikTok Shop, and affiliate programmes via platforms like Trybe. Community management. Reward, engage and incentivise our top customers. Keep us ahead. Bring in new tools, AI applications and tactics before everyone else is using them. Be Victor's sparring partner on growth strategy, drops and brand direction. Who you are You have hands-on growth experience at a D2C e-commerce brand. Fashion is a plus but not required; beauty and lifestyle backgrounds are just as relevant. You understand that a brand like Hidden Hills runs on hype, community and scarcity, not ad volume, and you know how to grow without killing that. You're tech-minded and on the ball: you know your way around Trybe, affiliate and creator "armies", TikTok Shop, and how AI can make a lean team move faster. You've managed agencies and budgets, and you're comfortable telling a partner their work isn't good enough. You're sharp, fast and happy working closely with a young, ambitious founder in a small team where things move quickly. You work fluently in English. Nationality doesn't matter. What we offer A key seat next to the founder of a fast-growing fashion brand with a real community behind it. Ownership of the full online marketing function, including budget and team. Room to build new channels from scratch. Flexible location; partly remote is possible (our Influencer Manager is based in London). Competitive salary based on experience. Interested? Want to help Hidden Hills grow without losing the hype? Get in touch with Vondel Headhunting for a confidential first conversation. Email our colleague Sterre de Groot at [email protected]

Core Responsibilities

Lead Hidden Hills' online marketing function, manage external agencies and the marketing budget, and develop new growth channels such as WhatsApp, TikTok Shop, and affiliate programs. Partner with the influencer manager and founder on creator strategy, customer community engagement, growth strategy, product drops, and brand direction.

Requirements

Candidates should have hands-on growth experience at a D2C e-commerce brand and understand how to scale a brand through hype, community, and scarcity. They should be comfortable managing agencies and budgets, developing creator and affiliate channels, using relevant platforms and AI tools, and working fluently in English with a fast-moving team.

Benefits

• Flexible Location
• Partly Remote Work
• Competitive Salary