Key Skills

Job Description

Marketing Internship – Brand Activation | Amsterdam (NL) Björn Borg has become a sports lifestyle brand that can’tbe ignored. We are on an exciting journey, and our ambition is bold: to become the number one sports fashion brand. From underwear to sports apparel, we create products that combine performance and style, brought to life through bold brand activations, strong partnerships and a growing local community. At Björn Borg, our cultureis defined by high ambition,relentless drive, and a deep passion for what we do. Team spirit is at the heart of our success, empowering every individual to thrive. As a Marketing Intern – Brand Activation, you will be part of the Marketing team in Amsterdam, working closelywith the BrandActivation Manager. This is a hands-on role where you’ll be directly involved in executing events, PR send-outs partnerships, and collaborations in the Netherlands. With an ambitious team, you won’t be on the sidelines, you’ll be activelycontributing and taking ownership from day one. What you’llbe working on Support the execution of brand activations and events (e.g. influencer events, sports partnerships, tournaments and community activations) Take ownership of seasonalproduct seeding, includingplanning, coordination and follow-up Assist in building and managing relationships with local influencers, athletes, and brand ambassadors. Support in identifying new talent and collaboration opportunities that fit Björn Borg’s brand identity Help develop and executelocal PR and gifting strategies Monitor trends in the Dutch market(social, influencers, sports& fashion) and translate these into actionable insights Support the Brand Activation Manager in ensuringstrong and consistent brand execution across all local touchpoints Be hands-on in day-to-day operations: from coordinating shipments to being present on-site at events Who we’re looking for Currently enrolledin a relevant HBO or university bachelor’s degree Available for 5–6 months(32–40 hours per week) Fluent in Dutch and comfortable workingin English In possession of a driver’s license(B) Living within ~1 hour travel distancefrom Amsterdam Strong interest in marketing, influencer marketing, sportsand/or fashion Proactive, organizedand not afraid to take ownership Comfortable in a dynamicenvironment where no day looks the same A team player with a hands-onmentality What you can expect A challenging internship with real responsibility and learning opportunities Direct collaboration with the Brand Activation Manager and close involvement in key projects A dynamic and informalwork environment with an ambitious and energetic team A brand-new office and showroom in Amsterdam including a fantastic newbuild gym Weekly “Sportshour” with the full team €350 monthly internship allowance (based on full-time) Travel cost reimbursement A company laptop duringyour internship 40% employee discount on Björn Borg products Interested? Send your CV and motivation to [email protected]. If there’sa match, we’ll invite you for an in-person interview at our Amsterdam office.

Core Responsibilities

Support the planning and execution of brand activations, events, partnerships, product seeding, PR, and gifting initiatives in the Netherlands. Build relationships with influencers, athletes, and ambassadors, identify collaboration opportunities, monitor local market trends, and help ensure consistent brand execution.

Requirements

Applicants must be enrolled in a relevant bachelor's degree program and be available for a 5–6 month internship of 32–40 hours per week. They must be fluent in Dutch, comfortable working in English, hold a category B driver's license, live within about an hour of Amsterdam, and have a proactive, organized, hands-on approach with an interest in marketing, sports, or fashion.

Benefits

• Learning Opportunities
• New Office And Showroom
• On-Site Gym
• Weekly Team Sports Hour
• Travel Cost Reimbursement
• Company Laptop
• Employee Discount