Key Skills

Job Description

Company Description KITAN GROUP is a family-owned company founded in 2021 as an exclusive distributor of professional hair care and skin care brands. The company focuses on delivering solutions that truly address client needs, supported by high-quality product knowledge and education. KITAN GROUP emphasizes mutual growth and collaboration with suppliers, clients, and team members. The organization values long-term partnerships and believes that dedicated people are at the heart of every successful business. Candidates joining KITAN GROUP can expect a relationship-driven, growth-oriented environment. Role Description The Marketing Manager is a full-time, hybrid role based in Amsterdam, with flexibility to work from home part of the time. This role is responsible for developing and executing marketing strategies to strengthen brand positioning and drive growth in professional hair care and skin care markets. Day-to-day tasks include planning and managing campaigns, coordinating digital and offline marketing activities, and overseeing content creation for social media, email, and other channels. The Marketing Manager will analyze market trends and performance data, manage budgets, optimize marketing initiatives, and collaborate closely with sales and supplier partners. The role also involves leading marketing projects, ensuring brand consistency, organizing promotional events, and supporting education-driven marketing programs for clients. Qualifications Strategic marketing skills, including campaign planning, brand positioning, and go-to-market strategy development. Experience with digital marketing channels such as social media, email marketing, and online advertising. Strong content and communication skills, including copywriting, storytelling, and presentation abilities. Analytical skills for interpreting marketing data, tracking KPIs, and using insights to optimize performance. Project management capabilities, including budgeting, timeline management, and cross-functional coordination. Relevant experience in beauty, hair care, skin care, or FMCG industries is an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Ability to work effectively in a hybrid environment in Amsterdam, with strong collaboration and self-management skills. Proficiency in English; additional European languages are a plus.

Core Responsibilities

Develop and execute marketing strategies, manage campaigns and digital and offline activities, and oversee content across social media, email, and other channels. Analyze trends and performance, manage budgets, collaborate with sales and suppliers, lead projects and promotional events, and support education-driven marketing programs.

Requirements

Candidates should have strategic marketing, digital channel, content, communication, analytical, and project management skills, including experience tracking KPIs and managing budgets. A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is requested; beauty, hair care, skin care, or FMCG experience is an advantage, along with English proficiency.