Gaming & Consumer Marketing Lead - Europe
Key Skills
Job Description
Gaming is at the heart of this role and represents around 90% of its scope. We’re looking for someone who knows the gaming world well and brings strong, hands-on experience in the industry or gaming ecosystem.
About the role
You’ll own the European marketing strategy across our gaming and consumer portfolio, covering AOC, AGON, Philips Monitors and Evnia.
This is a senior, hands-on role with real ownership across brand, product and commercial marketing. You’ll shape how our products show up across European markets - from positioning and launches to partnerships, digital presence, retail visibility and sell-through - working closely with Product Marketing, Communications & Advertising, Digital, E-commerce and our local markets.
What you'll own
Strategy and planning
• Own the European gaming and consumer marketing strategy and annual plan across both brands.
• Develop and challenge country plans against local sales goals, business priorities and market opportunities.
• Track competitors, gaming trends, consumer behaviour and market developments to identify gaps and opportunities and keep the strategy evidence-led.
Brand, product and content
• Shape product positioning together with Product Marketing, with a clear focus on priority and flagship products.
• Drive brand consistency and quality across consumer-facing activity for both brands.
• Own the quality, relevance and visibility of consumer-facing content across our websites.
• Work with Communications & Advertising on the direction and content of our social channels.
Launches, partnerships and events
• Lead gaming and consumer product launches from strategy through activation, aligning positioning, content, channels, partnerships and events across European markets.
• Own gaming and consumer partnerships, including evaluating their impact, visibility and activation across markets.
• Lead our presence at relevant consumer events and tradeshows.
Commercial impact
• Connect marketing activity directly to commercial performance, improving product visibility, conversion and sell-through across retail and e-tail partners.
Leadership, budget and reporting
• Lead, prioritise and develop the Consumer Marketing team.
• Own performance KPIs and the marketing budget, including allocation across design, specialist support and digital activity.
• Set the B2C strategic direction in partnership with Communications & Advertising, ensuring PR and advertising support the wider marketing strategy.
• Report on performance and review results with the Director and European markets.
What you bring
• Strong professional experience in gaming marketing, with a genuine understanding of the gaming audience, ecosystem and category.
• Substantial consumer marketing experience, ideally within consumer electronics, gaming or another fast-moving technology category.
• A track record of owning brand and product marketing across multiple European markets.
• Experience leading and developing a small team.
• Strong commercial awareness and a clear understanding of how marketing activity translates into sell-through.
• Confidence owning budgets, KPIs and performance reporting for senior stakeholders.
• Fluent English; another European language is an advantage.
• Willingness to travel within Europe for events and market visits.
Why this role
This is a high-ownership European role with direct influence on strategy, launches, partnerships and commercial performance.
You’ll work across established and fast-growing gaming and consumer brands, lead a team, own meaningful budget and help shape how our products reach consumers across Europe.
Core Responsibilities
You will own the European marketing strategy for gaming and consumer brands, overseeing product positioning, launches, and commercial performance. You will also lead the consumer marketing team, manage budgets, and ensure brand consistency across all digital and retail channels.
Requirements
The ideal candidate has substantial professional experience in gaming and consumer electronics marketing with a proven track record of managing brands across European markets. You must possess strong commercial awareness, leadership skills, and the ability to manage budgets and performance reporting for senior stakeholders.
About AOC International Europe BV
Industry: Computer Hardware
Company size: 501-1,000 employees
AOC was founded in 1967. From day one we have maintained our focus on display technology and have continued to innovate in this field, always with the same goal: delivering you a great experience with our products, no matter the purpose of use. For demanding professionals, we provide computer displays with high resolutions, high colour accuracy and an impressive set of advanced features. For style-conscious home users, we offer high-performance monitors with unique, eye-catching designs. For standard office purposes, we fulfill important energy efficiency standards with our broad range of business monitors, many of which come with comprehensive ergonomic adjustment options. And for professional gamers, we redefine awesomeness with our selection of AOC Gaming and AGON gaming displays, which not only excel with their fast performance, but also with their unique designs and gamer-specific features. Whatever display you need, we are passionate about providing it to you, always aiming for the highest quality possible, and always with our 3-year warranty. AOC is an own brand of TPV Technology Limited, the global leader in display manufacture.