WeTicket logo

Head of Marketing

WeTicket

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

B2B SaaS Marketing
Marketing Strategy
Paid Marketing
Organic Marketing
Inbound Marketing
Brand Growth
Data Analysis
KPI Management
Customer Acquisition Cost (CAC)
Pipeline Management
Team Management
Agency Management
AI Tools
Marketing Technology
Market Research
Cross-Functional Collaboration

Job Description

About WeTicket WeTicket is the all-in-one platform built for organizers, venues, and festivals. We're based in Amsterdam and scaling fast. Our team is small and ambitious. We move quickly with AI and push new innovations into the event sector every day. The role We're looking for someone to take full ownership of our marketing. You'll build the engine behind both paid and organic growth, fill the inbound pipeline, and earn trust in a sector that runs on relationships. You'll work closely with our CEO, CTO, and commercial team, with the room to set strategy and execute it. Our customers are organizers, venues, and festivals. To reach them, you need to sense how these organizations work and what they struggle with around ticket sales, audiences, and growth. From there, you position WeTicket as the answer. What you'll do Build and run the B2B marketing engine across paid and organic channels. Grow inbounds and put the brand more firmly on the map. Set targets, track CAC and pipeline metrics, and steer on what to scale or cut. Manage people, freelancers, and agencies as the team grows. Work hands-on with AI and modern tooling to stay fast and lean. Feed market signals back to product and sales. What we're looking for Senior experience in B2B SaaS marketing. Passion for events and nightlife. A strong feel for data and KPIs: you set targets and report on them. Hands-on with AI tools and a modern marketing stack. Able to work independently in a fast-growing company where you take ownership. Ambition to scale across the EU. What we offer Competitive salary, depending on experience. Generous equity package. Office in Amsterdam. Free access to events through our network. The freedom to take the lead, in a team where your ideas steer how we grow. Budget to execute ideas, unlimited access to AI, all the tools you need.

Core Responsibilities

Own and build WeTicket’s B2B marketing engine across paid and organic channels, growing inbound leads and strengthening the brand. Set targets and track CAC and pipeline performance, manage people and external partners, use AI and modern tools, and share market insights with product and sales.

Requirements

Candidates should have senior experience in B2B SaaS marketing, a strong understanding of data and KPIs, and hands-on experience with AI tools and modern marketing technology. They should be passionate about events and nightlife, work independently, take ownership in a fast-growing company, and be motivated to scale across the EU.

Benefits

  • Equity
  • Office in Amsterdam
  • Free Access to Events
  • Execution Budget
  • Unlimited Access to AI Tools

About WeTicket

Industry: Technology, Information and Internet

Company size: 2-10 employees

Our goal is to help event organizers succeed by making ticketing systems smarter, more intuitive, and more affordable. We are committed to develop user-friendly solutions that are accessible to all. Our focus on innovation empowers organizers and enhances the event experience for attendees.

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