Key Skills

Job Description

Position Title: Key Account Manager – End Consumer Channel Team Department: Sales Location: Rotterdam Reports to: Associate Director BNL ECC ABOUT THE ROLE We are looking for a Key Account Manager to strengthen our End Consumer Channel Team in the Benelux region. In this role, you will be responsible for managing the business and partnerships with strategic e-tailers and retailers. You will have end-to-end ownership of a portfolio of customers. You combine strong customer leadership with outstanding execution capabilities and a deep understanding of the Dutch beauty retail landscape. The successful candidate will drive the expansion of our brands by further developing relationships with key customers such as Wehkamp, ICI Paris XL, DA, and Plein.nl. Using your entrepreneurial mindset and strong sense of ownership, you will acquire new customers and accelerate our e-commerce and in-store activities. You will also work closely with Finance and the Trade Marketing team. This is a role where your vision, influence, and leadership can truly make an impact. WHAT YOU WILL DO In this role, you will be responsible for: Developing and executing account plans. Monitoring, analyzing, and reporting sales data, customer behavior, and market trends to identify growth opportunities. Actively contributing to the achievement of revenue and margin targets for your customers. Building and strengthening relationships with key e-tailers and retailers. Managing the P&L from gross sales to net revenue to drive growth and profitability. Negotiating commercial terms and contracts. Managing customer budgets and reporting to Finance. Planning and executing customer activations and campaigns in line with brand strategy, in collaboration with internal stakeholders. Improving conversion and brand experience both online and in-store, together with the Trade Marketing team. Contributing to the ambitious objectives of the End Consumer Channel team. WHAT WE WANT YOU TO BRING ALONG Essential 4+ years of experience in Key Account Management, National Account Management, or Trade Marketing within Beauty, Cosmetics, Personal Care, or Premium FMCG Proven success managing key retail partners such as Douglas, ICI Paris XL, Etos, DA, or similar accounts Strong commercial expertise in negotiations, Joint Business Planning (JBP), promotions, assortment management, and forecasting Experience with Retail Media Networks, omnichannel activations, and in-store marketing programs Entrepreneurial mindset, strong ownership, and a hands-on, results-driven approach Fluent in Dutch and English Nice to Have German language skills are highly valued, especially if gained within an international Benelux or DACH environment. Experience with marketplaces such as Bol.com. WHAT WE OFFER This is a unique opportunity to make a real impact. You will join the End Consumer Channel Team, whose mission is to accelerate growth in the channels where consumers purchase our products. You will be at the forefront of this dynamic and strategically important channel. You will work with leading beauty brands in a fast-paced, entrepreneurial environment on the 37th floor in the heart of Rotterdam. Wella Company offers a vibrant workplace with a high degree of autonomy, allowing you to make your mark and take the next step in your career. About Wella Company Wella Company is one of the world’s leading beauty companies, home to a family of iconic brands including Wella Professionals, Sebastian Professional, OPI, Nioxin, and ghd. With approximately 6,000 employees worldwide and a presence in more than 100 countries, Wella Company and its brands empower consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, we inspire beauty professionals, engage communities, delight consumers, and deliver sustainable growth for our stakeholders.

Core Responsibilities

The Key Account Manager will develop and execute account plans to drive growth and profitability for strategic e-tailers and retailers. They will manage the P&L, negotiate commercial terms, and collaborate with internal teams to enhance brand experience and conversion.

Requirements

Candidates must have 4+ years of experience in Key Account Management or Trade Marketing within the beauty or FMCG sectors. Proficiency in Dutch and English is required, along with strong commercial expertise in negotiations and retail strategy.