Key Skills

Job Description

Roadsoft builds tachograph compliance software for European transport companies. We are looking for someone to take our paid advertising under their wing, together with everything that happens to a lead after it arrives: the campaigns, the numbers behind them, the routing into sales, and the nurturing that turns a first click into a demo. You will own the media budget, the HubSpot reporting layer, and the whole funnel between an ad click and a sales conversation. Who you are Data is your passion: you would rather look than guess, and you are happy to change your mind when the numbers say so. Hands on with paid: 3+ years of paid ads strategy and execution, and you enjoy being in the accounts yourself. At home in the stack: HubSpot, GA4 and Google Tag Manager are tools you have set up yourself. A builder: you like making things that did not exist before, and you enjoy seeing them finished. What you own Paid advertising Build, run and optimise our campaigns on Google Ads, Meta and LinkedIn Take responsibility for the media budget, top of funnel and bottom of funnel Optimise weekly, testing creative and audiences together with our Designer Report cost per click, cost per lead and cost per demo against plan Reporting and data Work with our HubSpot specialist to build and maintain the dashboards: spend against result per channel, and conversion between every pipeline stage Bring attribution together across the ad platforms, HubSpot and GA4 Tell us where to scale and where to cut, with the numbers behind it Set up and maintain conversion tracking in Google Tag Manager and GA4 Lead routing and scoring Lead routing: work with our HubSpot specialist so every lead reaches the right sales rep, automatically Score leads on behavioural signals, so sales knows what to pick up first Keep the MQL and SQL definitions live in HubSpot Make the follow-up SLA something we can measure rather than assume Email nurturing and cold email Build the nurturing sequences that move a lead from first contact to sales ready Plan and run cold email campaigns, including for our UK market entry Give leads older than 90 days a second life, which today they do not get Website conversion Own conversion on our campaign landing pages and forms Run A/B tests and keep a test log the whole team can learn from Brief our Webflow developer on the build, and own the result AI fluency Work with AI to automate reporting, so it runs weekly without anyone building it by hand Use AI for data enrichment, including the people engaging with our content on LinkedIn Build workflows that take repetitive work off the team, and keep an eye out for the next one worth automating Who you work with You will work closely with the Head of Marketing, the Designer and the Content Marketeer. We build campaigns together: the Designer makes the creative, the Content Marketeer writes it, you run it and bring back what the numbers say. Nobody works in isolation here. Requirements Must have Fluent English is a must: it is our working language, in writing and on calls B2B SaaS experience: long, considered buying cycles with more than one decision maker. B2C, ecommerce and agency generalist backgrounds are a different craft. Hands on in all three ad platforms: Google Ads, Meta and LinkedIn. You have personally built and optimised campaigns in each. HubSpot reporting: you have built dashboards and custom reports yourself, covering pipeline impact, stage to stage conversion and attribution. We would love to hear about one you built and what it changed. Conversion tracking: you are comfortable setting it up yourself in Google Tag Manager and GA4. Autonomous: you are happy running with something without being handed a task list. Nice to have AI fluency, especially Claude and Cowork: we use AI daily across the marketing team, for reporting, research, documentation and production work. If you have built AI workflows yourself rather than only used a chatbot, tell us about it. CRO and A/B testing: landing page briefs, structured tests, and reading a result properly. Sector knowledge: logistics, transport, fleet or compliance software. ABM: account level targeting tied to an outbound motion. Cold email infrastructure: deliverability, warm-up, sequencing tools. Our team, and what we offer We have a genuinely positive working environment and a marketing team that builds together rather than in silos. Small team, short lines, real ownership, and people who are enthusiastic about the work. If you thrive in a fast environment and enjoy building alongside a team of enthusiasts, we would love to meet you. Full time, fully remote, working with a small Amsterdam based marketing team Full ownership of the media budget, and a measurement layer you get to build your way Bootstrapped and profitable since 2007, so decisions get made in days A direct line to the Head of Marketing, and visibility with the CEO A product our customers rate 4.9 out of 5 Sound like you? Send your CV via apply option. Know someone who would be a great fit? Please forward this to them.

Core Responsibilities

You will own the entire paid advertising funnel, from managing media budgets and campaign execution to lead routing and nurturing. Additionally, you will maintain reporting dashboards, optimize website conversion, and implement AI-driven automation for marketing workflows.

Requirements

The role requires 3+ years of hands-on experience in B2B SaaS paid advertising across Google, Meta, and LinkedIn. Candidates must be proficient in HubSpot, GA4, and Google Tag Manager, with a strong focus on data-driven decision-making and autonomous execution.

Benefits

• Remote work
• Full ownership of media budget
• Positive working environment