Key Skills

Job Description

We’re looking for a highly analytical and commercially minded Paid Acquisition Manager to take full ownership of Manvoure’s paid acquisition. Meta will represent roughly 90% of the role initially, but we’re looking for someone who understands paid acquisition beyond a single platform and can help us expand into channels such as Snapchat, TikTok, Reddit, Native ads platforms such as Outbrain and other opportunities over time. This is not a role for someone who simply launches campaigns and reports ROAS. We’re looking for someone who understands the relationship between creative, product, offer, economics and media buying, and can turn performance data into actionable decisions across the business. Responsibilities: Own day-to-day paid acquisition, with Meta as the primary channel Manage campaign structure, budgets, scaling and account health Launch, monitor and optimize new creative tests Identify winning creatives, angles, formats and products Analyze creative performance beyond surface-level ROAS Build a strong feedback loop between paid media and the creative team Translate performance data into clear creative recommendations Monitor CAC, ROAS, MER, contribution margin and overall acquisition efficiency Allocate budgets based on performance and business priorities Identify scaling opportunities while protecting profitability Maintain clear reporting and communicate the most important insights Support forecasting and paid media planning Troubleshoot tracking, attribution, account and delivery issues Test and develop additional acquisition channels such as Snapchat, TikTok, Reddit and Outbrain Continuously look for new ways to acquire customers profitably What we're looking for: Proven experience managing significant Meta ad spend for DTC/e-commerce brands Strong understanding of creative strategy and creative testing Deep understanding of DTC unit economics Able to distinguish real winners from statistical noise Comfortable making decisions with significant advertising budgets Strong analytical and commercial thinking Extremely proactive and fast-moving Able to communicate insights simply and clearly Takes full ownership instead of waiting for tasks Experience with additional paid acquisition channels is a major plus You don’t just manage our ad accounts. You help our brand profitably deploy more capital into customer acquisition, while making the entire creative engine smarter through the data coming back from paid media. Over time, we should be able to trust you with increasingly larger budgets without needing to manage you.

Core Responsibilities

Own Manvoure’s paid acquisition, primarily through Meta, managing campaign structure, budgets, scaling, creative tests, and account health. Analyze performance and unit economics to guide creative decisions, allocate spend profitably, report insights, troubleshoot issues, and develop additional acquisition channels.

Requirements

Candidates should have proven experience managing significant Meta ad spend for DTC or e-commerce brands, strong creative strategy and testing skills, and a deep understanding of DTC unit economics. They should be analytical, commercially minded, proactive, comfortable making decisions with large budgets, and able to communicate insights clearly; experience with additional paid channels is a plus.