Key Skills

Job Description

About DPW DPW is the global tech ecosystem for procurement and supply chain. As the superconnectors of the industry, our flagship events, DPW Amsterdam and DPW New York, bring together the full value chain – procurement leaders, startups, technology companies, enterprises, investors, and innovators. Since launching DPW, we have grown into a global innovation ecosystem built around collaboration, community, and meaningful connections. Today, we deliver transformational events, programs, and experiences throughout the year, working with global leaders including Amazon, Google, Unilever, and Sanofi alongside some of the fastest-growing startups and scaleups in procuretech. The role We are accelerating our growth in the United States and Canada, and we are looking for someone to own the growth marketing strategy for that market. This is not a campaign execution role. You will build and run the growth engine behind DPW New York, using data, experimentation, automation and performance marketing to grow our audience, drive ticket revenue and generate commercial pipeline. You will be based in our Amsterdam office, working with overlap into US time zones, with occasional travel to the US. What you’ll own The US and Canada growth strategy, translating commercial targets into plans for audience growth, ticket sales and sponsorship pipeline. Paid acquisition across LinkedIn, Google, Meta and retargeting, with budget ownership against CAC, ROAS and revenue. Measurement across the full funnel, from first touch through to Closed Won, and the dashboards that make it visible. Marketing automation and lifecycle journeys in HubSpot, n8n and similar tools, building repeatable growth processes rather than one-off campaigns. A structured experimentation roadmap across campaigns, landing pages and conversion journeys. About you Four or more years in growth, demand generation or performance marketing, ideally in B2B SaaS, technology, events, media or another high-growth setting. Hands-on with paid acquisition. You have managed and scaled campaigns yourself, and you own your CAC and ROAS. Strong with HubSpot: segmentation, automation, lifecycle, attribution and reporting. Commercially minded. You think in pipeline and revenue, not impressions and clicks. Entrepreneurial. You are comfortable with ownership, ambiguity and speed, and you help build the playbook rather than wait for one. A plus, not a requirement: experience acquiring B2B audiences in the US, event marketing, ABM, community-led growth, or procurement and supply chain tech. Bonus: Experience in event marketing, community-led growth, ABM, procurement/supply chain technology, or scaling a European brand in the US. How we measure success: Growth in qualified US registrations for DPW New York, marketing-attributed ticket revenue, and qualified sponsorship pipeline.

Core Responsibilities

You will own the growth marketing strategy for the US and Canada, driving audience growth, ticket sales, and commercial pipeline for DPW New York. This involves managing paid acquisition budgets, implementing marketing automation, and building a structured experimentation roadmap.

Requirements

Candidates should have four or more years of experience in growth, demand generation, or performance marketing, preferably within B2B SaaS or technology sectors. Strong proficiency in HubSpot and hands-on experience managing paid acquisition campaigns are essential for this role.