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Senior Marketing Manager Hematology

Regeneron Pharmaceuticals

Amsterdam
Full-time
10+ years experience
Hybrid

€81,375 - €135,625 per year

Key Skills

Brand strategy
Hematology
Oncology
Marketing management
Product launch
Market analysis
Stakeholder engagement
Budget management
Cross-functional collaboration
Digital marketing
Strategic planning
Pharmaceutical marketing
Biotech industry
Project management
Communication

Job Description

Build our future together:

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Marketing Manager Hematology Marketing Europe to join our Hematology International marketing team, supporting Austria, Switzerland and the Nordics. In this role, you will own the launch of key hematology assets, drive brand strategy and execution across multiple European markets, and collaborate with cross-functional and cross-regional stakeholders. This position offers the opportunity to contribute to a science-driven organization passionate about improving outcomes for patients worldwide.


When & where:

Location: Netherlands

Work model: Hybrid


Discover your role:

  • Lead the development and execution of hematology brand plans across Austria, Switzerland and the Nordics, aligning local priorities with global strategy.
  • Drive the launch of two hematology assets across six geographies, ensuring effective execution in competitive markets.
  • Analyze market dynamics, identify growth opportunities and risks, and develop differentiated messaging and action plans to support brand performance.
  • Partner with Medical Affairs and cross-functional teams to develop and implement market strategies, promotional activities and stakeholder engagement plans.
  • Adapt global campaigns and materials for local field and digital use while promoting consistency and best-practice sharing across markets.
  • Collaborate with Commercial Operations, Sales and external partners to implement field plans, communications, cycle meetings and customer engagement initiatives.
  • Manage promotional budgets, recommend investment priorities and monitor spending to support business objectives.
  • Build strong partnerships, gather customer insights and maintain high standards of compliance and ethical conduct.

This role requires:

  • Bachelor’s degree in Business, Science or a related field, with 8-10+ years of biotech or pharmaceutical brand marketing experience.
  • Significant oncology and/or hematology expertise, including successful launches of specialty medicines in competitive environments.
  • Experience developing and delivering brand strategies across multiple markets, managing budgets, agencies and external partners.
  • Experience in Multiple Myeloma, Follicular Lymphoma or Diffuse Large B-Cell Lymphoma, exposure to multiple European markets, and additional European language skills are advantageous.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all  qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

 

Where necessary, we disclose salary ranges for roles in all countries in which we operate.  The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits.  Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.  If you have any questions, please speak with your recruiter. 


Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site. Please speak with your recruiter and hiring manager for more information about on‑site expectations for your role and location.


As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.


For jobs in Canada: this posting is for an existing position.


Salary Range (annually)

€81,375.00 - €135,625.00

Core Responsibilities

Lead the development and execution of hematology brand plans across multiple European markets while driving the launch of key assets. Collaborate with cross-functional teams to analyze market dynamics, manage promotional budgets, and implement effective stakeholder engagement strategies.

Requirements

Requires a bachelor's degree in Business or Science and over 8-10 years of experience in biotech or pharmaceutical brand marketing. Candidates must possess significant expertise in oncology or hematology, including a proven track record of successful product launches.

Benefits

  • Annual bonuses
  • Incentive plans
  • Equity awards
  • Pension benefits
  • Retirement benefits
  • Health and wellness programs
  • Fitness centers
  • Insurance benefits
  • Paid time off
  • Family support benefits

About Regeneron Pharmaceuticals

Industry: Biotechnology

Company size: 10,001+ employees

At Regeneron we believe that when the right idea finds the right team, powerful change is possible. As we work across our expanding global network to invent, develop and commercialize life-transforming medicines for people with serious diseases, we’re establishing new ways to think about science, manufacturing and commercialization. And new ways to think about health. Connect with us so we can learn more about you, and you can learn more about our biopharmaceutical medicines. And join us, as we build a future we believe in. Please visit www.regeneron.com/social-media-terms for information on how to engage with us on social media. An important note about privacy: Regeneron is committed to your privacy and will not ask for sensitive personal information such as social security number, date of birth or bank account details via email or social media.

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