Key Skills
Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VIP CRM Lead based in Netherlands.
As VIP CRM Lead, you will shape and execute the CRM strategy for high-value customer segments across multiple markets.
You will oversee VIP communication coverage, customer journeys, and engagement initiatives designed to improve customer experiences and performance.
The role combines strategic planning, data analysis, experimentation, and cross-regional coordination.
You will monitor CRM effectiveness, identify underperforming journeys, and drive improvements based on customer and performance insights.
Working closely with Analytics, VIP Operations, Product, and regional teams, you will help establish consistent CRM standards and processes.
You will also identify successful market practices, test new CRM mechanics, and scale proven approaches across regions.
This is a fully remote opportunity to influence VIP engagement strategy within a fast-paced, international digital entertainment environment.
- Develop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer and business objectives.
- Build and execute VIP communication coverage plans across key customer segments, scenarios, and markets.
- Oversee and continuously develop CRM journeys across multiple regions.
- Monitor CRM communication effectiveness and customer scenario performance on a regular basis.
- Analyze key CRM and customer metrics in partnership with analysts and align insights across regional teams.
- Identify underperforming journeys, investigate performance gaps, and initiate changes to improve effectiveness.
- Establish a consistent approach to VIP CRM processes, standards, and execution across regions.
- Share successful campaigns, use cases, and best practices between regional teams.
- Research relevant market solutions, CRM approaches, and industry best practices and assess their applicability.
- Test, optimize, and scale successful CRM mechanics across different markets.
- Coordinate CRM initiatives with VIP Operations, Analytics, Product, and other cross-functional teams.
- Support continuous improvement of VIP engagement strategies through data-driven experimentation and performance analysis.
Requirements:
- Demonstrated experience in CRM, customer lifecycle marketing, VIP marketing, or a closely related field.
- Strong understanding of CRM strategy, customer segmentation, communication planning, and lifecycle journeys.
- Experience managing CRM initiatives across multiple markets or regions is highly valued.
- Strong analytical skills with the ability to interpret CRM performance metrics and translate insights into actionable improvements.
- Experience identifying underperforming customer journeys and developing optimization strategies.
- Ability to evaluate market trends, identify effective CRM practices, and adapt successful approaches to different markets.
- Strong cross-functional collaboration skills, with experience working alongside analytics, operations, product, and marketing teams.
- Ability to manage multiple initiatives simultaneously in a fast-paced, international environment.
- Strong communication and stakeholder management skills, with the ability to align teams around common CRM standards and objectives.
- Data-driven mindset with a strong focus on experimentation, continuous improvement, and measurable results.
- Experience in iGaming, online casino, sports betting, or another digital entertainment environment is advantageous.
Benefits:
- Fully remote work environment.
- Full-time employment.
- Children allowance.
- Mental health support.
- Sports and wellness activities.
- Language courses.
- Automotive services.
- Veterinary services.
- Home office setup assistance.
- Dental services.
- Books and stationery allowance.
- Training compensation.
- Massage and additional wellness benefits.
- Opportunity to work in an international, multi-market environment with cross-regional exposure.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Core Responsibilities
Develop and execute the VIP CRM strategy to enhance customer engagement and performance across multiple markets. Coordinate with cross-functional teams to monitor CRM effectiveness, optimize customer journeys, and scale successful market practices.
Requirements
Requires demonstrated experience in CRM, customer lifecycle, or VIP marketing with strong analytical and communication skills. Candidates should have a data-driven mindset and experience managing initiatives across multiple regions or markets.
Benefits
- Fully remote work environment
- Full-time employment
- Children allowance
- Mental health support
- Sports and wellness activities
- Language courses
- Automotive services
- Veterinary services
- Home office setup assistance
- Dental services
- Books and stationery allowance
- Training compensation
- Massage and additional wellness benefits
About Jobgether
Industry: Internet Marketplace Platforms
Company size: 11-50 employees
Jobgether is a career navigation platform built for senior professionals competing in the remote job market. Hiring systems were designed for volume and keyword matching, not for 15 or 20 years of nonlinear experience. That structural mismatch is why strong profiles get filtered out before a human ever sees them. Our platform diagnoses where a search is breaking, corrects how experience is positioned, and connects professionals to the companies where their background creates real value. The goal is not more applications. It is the right visibility in the right places. Our mission is to ensure no senior professional remains invisible in the global remote market, not because they lack the skills, but because the system failed to read them correctly.