Key Skills

Job Description

We’re looking for a Meta Media Buyer who knows how to scale profitable DTC e-commerce brands, not just launch campaigns and wait. This is for someone who understands direct response, creative testing, funnel performance, and how to turn data into profitable scaling decisions. 👉 Not someone who only knows how to “boost” posts. 👉 Not someone who hides behind ROAS without understanding contribution margin. 👉 Not someone who waits for creatives, angles, or instructions. 👉 Someone who has scaled real e-commerce brands and can prove it. About the role: You will own the Meta ad performance. That means: Launching, managing, and scaling Meta campaigns Testing new hooks, angles, creatives, offers, and audiences Working closely with the creative strategist and copywriter Analyzing daily performance and making clear optimization decisions Finding what is working, killing what is not, and scaling winners Giving feedback on creatives based on data, not opinions Improving funnel performance together with the team Reporting clearly on spend, CPA, ROAS, MER, CAC, and profitability You should be comfortable with high-volume testing, fast decision-making, and performance accountability.This role is for someone who has: Proven experience buying media on Meta for DTC/e-commerce brands Worked with 7-8 figure brands and helped scale them profitably Strong understanding of direct response marketing Ability to read numbers and connect them to creative, offer, and funnel problems Experience testing and scaling creatives fast Clear thinking around CAC, AOV, LTV, MER, contribution margin, and profitability Strong ownership - you don’t wait for someone else to tell you what to test next 🚫 Not for agencies, beginners, lead-gen-only media buyers, or people who only know how to manage campaigns but not scale them. How to Apply: Please dm me the word runmoreads so I know you actually read this.

Core Responsibilities

You will own Meta ad performance by launching, managing, and scaling campaigns while testing new hooks, creatives, and audiences. You are responsible for analyzing daily performance data to make optimization decisions and collaborating with the creative team to improve funnel performance.

Requirements

The ideal candidate has proven experience scaling 7-8 figure DTC e-commerce brands using Meta ads with a strong grasp of direct response metrics. You must be a proactive problem solver who can independently manage testing and scaling without waiting for instructions.