Key Skills

Job Description

If you can commit to and live with these principles, then you're the type of person who will be successful and help our company thrive. If you feel this level of accountability is not right for you, that you're not willing or able to engage with us at this level and take the steps necessary to do what you say you are going to do and be accountable for your actions... In other words, live "Above the Line", then we are not a good fit and you don't belong here with us. We understand that not every person is ready for this level of commitment, and we appreciate the honesty of those who decide this is not the right place for them. On the other hand, you would make an ideal candidate to join our company if you are willing to commit to the following Above the Line principles and not any of the Below the Line traits: Above the Line: Accountability Solution Respect Act Now! What else can I do? What coaching do you have for me? Personal ownership Reject average Show others that you care. Below the Line: Blame Game — Victim Excuses Cover your ass — It's not my job Backstabbing — Smack — Gossip Part of or Ignoring the problem Procrastination — Ignore, wait & see Silence Complaining Tolerate mediocrity — How little can I do Responsibilities: The core outcome you will own in this role: build and scale our Meta-led paid acquisition engine into an 8-figure/year growth driver for two of our owned brands at Do Good Ventures, then layer in the retention systems that maximize the lifetime value of the customers it brings in. If we can't make Meta scale profitably, nothing else in this role matters; that's priority one. You're joining a mid-7-figure brand that's grown 200% year over year, with a dedicated DTC push (started 6 months) already up 700% year over year and a clear line of sight to 8 figures annually from DTC alone. Below are the specifics of your responsibilities: Find and scale winning creative angles on Meta that hit our target CAC and unit economics — this is angle-level creative direction and testing, not just campaign management. Scale creative volume in lockstep with spend, sustaining and growing beyond our current baseline of 100–200 ad concepts/month (internal + external) as budget increases. Build new landing pages and PDPs purpose-built to convert the traffic each ad angle sends — pages built to match specific campaigns, not generic site pages. Run continuous CRO tests on those pages so efficiency compounds as spend scales. Own paid media budget allocation and spend efficiency on Meta — for now, Meta is the only paid acquisition channel that matters; other platforms are not in scope until Meta is proven at scale ($1,000,000 in spend / month minimum). Build and maintain a weekly-refreshed report showing contribution margin per order (1st/2nd/3rd+) and LTV by brand, plus CAC, AOV, and ROAS, so we always know whether the engine is actually working. Manage email/SMS cadence specifically to convert non-buyers driven by our Meta traffic and to drive repeat purchases from the customers the engine acquires. Once the acquisition engine is working: help build out subscription and retention modeling to maximize the lifetime value of the customers it brings in. Manage and hold to a high bar a mix of freelancers, agencies, and AI agents executing day-to-day creative and Meta execution — you set the standard, review the output, and course-correct fast. Report directly to the founder; coordinate closely with our Amazon/Shopify ops lead on cross-channel alignment. Numbers-first, but with real creative judgment — you can look at an ad and know why it will or won't work, not just read the ROAS after the fact. Requirements Proven track record as the hands-on, tactical force behind triple-digit growth for a DTC/Shopify brand, driven primarily through Meta paid acquisition — ideally someone doing director-level work at a larger company without the title, budget, or scope to match, ready to own the function outright somewhere smaller and faster-moving. Deep, hands-on Meta Ads Manager experience at real budget — this is the single most important skill for this role. Highly analytical — comfortable owning contribution margin, LTV, CAC, and cohort-level analysis, and can build or read a P&L-level dashboard. Experience directing creative production (briefing, testing, iterating at volume) — finding new winning angles is a core skill, even if not personally designing. Experience with Shopify CRO/landing pages and email/SMS platforms (e.g. Klaviyo). Track record managing a mixed team of employees, freelancers, and/or agencies. Genuinely enthusiastic about directing AI tools/agents as part of daily execution — this is a fast-moving, AI-forward team. 5+ years of experience in DTC/ecommerce performance marketing, ideally with deep specialization in Meta paid acquisition. Benefits Company Culture: If you're an A-player who thrives on challenges and growing with a high-performing team, you'll love it here. Report Directly to a Founder Who's Generated $250M+ in Lifetime Revenue: Our founder has generated well over $250 million in lifetime revenue in the last 10 years. Work directly to sharpen your own skills and bring your unique experience and skillset to actually make a difference in a hyper growth phase company. Fully Remote, Global: This role is open to top talent anywhere — no relocation required. Decision-Making Power: A major voice in growth strategy across two brands, with real ability to influence key decisions. Competitive Pay: We hire top talent and compensate accordingly, benchmarked to your location and experience. Performance Bonuses: Earn extra compensation when we hit major growth milestones. Executive Coaching: Work with coaching from Tony Robbins' organization to accelerate your personal and professional growth. Equity Opportunity: Grow with us and earn equity over time, becoming an owner in our company. Ecommerce Community Access: We're well-networked across several leading ecommerce communities — you'll get access to trainings, insights, and peer support from other top operators. If you don't meet the experience requirements, please do not apply. But if you do, and you're excited by this opportunity and culture, here's how to apply: fill out the application form https://forms.clickup.com/8463701/f/829an-20338/906WU0YEO8PKC9E22D. It should take you around 30-40 minutes to complete. If you’re a hungry individual looking for more in life, this is the place for you. Our team loves working here as it helps them grow in all areas of their life, including professionally. We look forward to reviewing your application.

Core Responsibilities

The role involves scaling a Meta-led paid acquisition engine to an 8-figure annual growth driver while implementing retention systems to maximize customer lifetime value. You will manage creative direction, landing page optimization, and a team of freelancers and AI agents to ensure efficient budget allocation.

Requirements

Candidates must have 5+ years of experience in DTC performance marketing with a proven track record of triple-digit growth via Meta paid acquisition. Strong analytical skills and experience in managing creative production, Shopify CRO, and cross-functional teams are essential.

Benefits

• Competitive Pay
• Performance Bonuses
• Executive Coaching
• Equity Opportunity
• Ecommerce Community Access