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Performance Marketing Consultant (Growth Strategy – Beauty Industry)

Cosmetic Vision

Amsterdam
Full-time
2-5 years experience
Hybrid

Key Skills

Performance marketing
Meta Ads Manager
Google Ads
TikTok Ads
Growth strategy
ROAS
CAC
Attribution
CRO
Influencer marketing
Affiliate marketing
Data analysis
Campaign management
Digital marketing
Content creation

Job Description

Location: Hybrid / Amsterdam-based preferred Duration: Freelance or Interim (3–6 months, with potential to extend) Start Date: ASAP Client: Fast-Growing Skincare Brand (via Cosmetic Vision) Industry: Skincare & Beauty About The Role Cosmetic Vision is supporting a fast-growing, Dutch-based beauty brands in scaling their performance marketing strategy across the Netherlands and broader Benelux region. With a strong retail footprint in leading beauty chains and a rapidly growing direct-to-consumer webshop, the brand is now investing heavily in digital performance to accelerate its next phase of growth. Key Responsibilities Own and execute the multi-market performance marketing strategy across NL, BE, and LUX Manage and optimize paid media campaigns across Meta, Google Ads, and TikTok with a strong ROAS focus Build and localize full-funnel campaign strategies tailored to market-specific behaviors and trends Create, test, and iterate on high-performing creatives, including UGC, influencer content, and branded product ads Develop performance-driven influencer and affiliate partnerships to complement paid efforts Align digital campaigns with the brand’s promotional calendar and retail activities Report on key performance indicators and optimize based on data-driven insights Support conversion rate optimization across landing pages and webshop journeys What We’re Looking For 4+ years of experience in performance marketing, ideally with beauty, skincare, or lifestyle DTC brands Demonstrated success in scaling paid campaigns in both core and new markets Mastery of Meta Ads Manager and Google Ads; TikTok Ads experience is a strong plus Data-driven mindset with fluency in ROAS, CAC, attribution, and CRO metrics Familiarity with the Dutch digital landscape and consumer behavior; fluency in Dutch and/or French is a plus Comfortable working in a fast-paced, entrepreneurial environment Available immediately or on short notice Why Join? Direct impact on the digital growth trajectory of leading and upcoming Dutch beauty brands Lead performance strategy across both established and expansion markets Work alongside Cosmetic Vision — a boutique agency specializing in beauty product development and brand growth Flexible hybrid working and competitive freelance compensation Apply Today At Cosmetic Vision, you’ll be more than just support—you’ll be a key part of something we’re building together. If you’re curious, ambitious, and ready to dive into the world of cosmetics, we’d love to hear from you. Send your CV and short motivation to [email protected]. Applications will be reviewed on a rolling basis.

Core Responsibilities

The consultant will own and execute multi-market performance marketing strategies across Meta, Google Ads, and TikTok to drive growth for beauty brands. They will also manage influencer partnerships, optimize campaign creatives, and analyze performance data to improve conversion rates.

Requirements

Candidates must have 4+ years of experience in performance marketing, specifically within the DTC beauty or lifestyle sectors. Proficiency in Meta Ads Manager and Google Ads is required, along with a data-driven mindset and familiarity with the Dutch digital landscape.

Benefits

  • Flexible hybrid working
  • Competitive freelance compensation

About Cosmetic Vision

Industry: Business Consulting and Services

Company size: 2-10 employees

Cosmetic Vision is a full-service development partner for modern beauty brands. We combine hands-on operational support with strategic insight, helping you build custom products, navigate complexity and scale with confidence. From first idea to launch.

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