Key Skills

Job Description

Email/CRM Marketeer Our email marketing has grown from a side channel into a real growth engine, and it's grown fast: more markets, more complexity, and a large, active customer database that keeps us on our toes. Campaigns and flows built through the UI alone don't cut it anymore. We want to go further: custom automations via API, integrations, and data pulled straight from our own data warehouse. If you like the idea of pushing Klaviyo further than most people even know is possible, this is your playground. Your role You'll join the CRM team and report to our Email/CRM Lead. Together, you own how CRM is set up, executed, and scaled at SMT Group, across multiple paint by numbers and diamond painting stores, and across channels: email, WhatsApp, SMS, and whatever comes next. You'll build and optimize campaigns and lifecycle flows, but you're not limited to the drag-and-drop editor: you know your way around Klaviyo's API, webhooks, and custom integrations, and you use that to build things the standard tools simply can't. You're responsible for Setting up, building, and managing campaigns and flows in Klaviyo, across multiple brands/markets Working across channels beyond email: WhatsApp, SMS, and potentially RCS as we expand into it Technical implementation: API connections, webhooks, custom events/metrics, and integrations between Klaviyo and other systems (Shopify, our data warehouse, etc.) Taking segmentation and personalization further, including beyond what Klaviyo's standard functionality offers Setting up and running a clear testing and optimization structure (A/B testing, iterating based on results) Analyzing performance data and translating it into concrete improvements Spotting and resolving technical issues in flows, tracking, and data flow yourself Contributing to building structure and scalability within CRM as the organization grows What you bring At least 2 years of hands-on experience with Klaviyo, including campaigns, flows, and A/B testing Demonstrable experience with Klaviyo's API and/or webhooks, you've built or connected something before that went beyond the standard UI Strong analytical thinking: you back your decisions with data, not gut feeling, and you know the difference between a real signal and noise You think in systems and long-term optimization, not just individual campaigns You're able to set priorities and make decisions independently You communicate clearly about what you're doing and why You're creative, and not afraid to give feedback or receive it You're comfortable in a fast-growing, international organization You're fluent in English (Dutch is a plus) What we offer A full-time position (40 hours) Hybrid or remote options; our office is in IJsselstein A genuinely flexible, fun team that doesn't take itself too seriously, we make time to get together for workshops and team days, not just Zoom calls An international team with room for hybrid and flexible working A laptop and all the tools you need to do your job well Salary between €4500 and €5500 per month, depending on experience An organization where ownership and initiative are central, if you see a better way to do something, you're expected to just do it Room to make an impact on growth together with the CRM team SMT Group SMT Group started in 2016 out of curiosity about a product one of the founders discovered close to home. What began as an experiment has grown into an international e-commerce company in arts & crafts, with millions of customers in more than twenty countries. The team is spread across the world and consists of about 20 people, including specialists in Design, Marketing, Finance, HR, Category Management, and Customer Service. We've grown explosively over the past few years, with the past year as an absolute acceleration: 400% growth and new records every month. We build creative experiences. Our goal is to become the world's most loved DIY-art brand, with local platforms per country, driven by the same high quality, creativity, and strong customer focus. Want to know more? Want more information? Contact our Corporate Recruiter Patricia Lakeman at 06-24962626 or send an email to [email protected]. You can apply directly by email or via the application button.

Core Responsibilities

You will own the setup, execution, and scaling of CRM strategies across multiple brands and channels including email, WhatsApp, and SMS. This involves technical implementation of API connections and webhooks to drive advanced personalization and data-driven campaign optimization.

Requirements

Candidates must have at least 2 years of hands-on experience with Klaviyo, including demonstrated proficiency in using APIs and webhooks for custom integrations. Strong analytical skills and the ability to work independently in a fast-growing international environment are essential.

Benefits

• Hybrid work options
• Remote work options
• Laptop
• Flexible working environment
• Team workshops
• Team days