Global Digital Media Analyst (Maternity Cover)
€60,000 - €70,000 per year
Key Skills
Job Description
About Stokke – Here We Grow Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over nine decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development. The Position Parent & Child at the Heart As Global Digital Media Analyst (Maternity Cover), you will play a key role in maintaining and optimizing Stokke's global digital media and Ecommerce measurement landscape. You will ensure accurate reporting, actionable insights, and strong data governance across markets while supporting data-driven decision-making throughout the organization. Working closely with Digital Marketing, Ecommerce, Brand, CRM, IT, regional teams, and external agencies, you will help maximize media performance and ROI across paid and owned channels. Based in Amsterdam | Reporting to Head of Data, Insights & AI 7-Month Fixed-Term Maternity Cover (starting October 2026) Main Responsibilities Performance Reporting & Analytics Own global digital media and Ecommerce reporting across markets. Monitor campaign and website performance, including key media and conversion KPIs. Maintain and enhance Power BI dashboards and reporting tools. Deliver clear, timely insights to regional and global stakeholders. Insights & Optimization Analyze data to identify trends, opportunities, and areas for improvement. Support campaign optimization and testing initiatives. Provide recommendations to improve performance, ROI, and investment decisions. Leverage AI tools to improve reporting efficiency and insight generation. Data Quality & Governance Ensure consistent campaign tracking, tagging, and reporting standards across markets. Support GA4, tagging, and measurement frameworks. Maintain reporting documentation, KPI definitions, and data governance processes. Help improve data visualization and reporting capabilities. Cross-Functional Collaboration Partner with Marketing, Ecommerce, CRM, IT, and regional teams. Act as a key contact for analytics and reporting questions. Support adoption of reporting tools, data literacy, and best practices across markets. The Ideal Profile Analytical & Data-Driven: You are passionate about digital performance and enjoy transforming data into actionable insights. Independent & Proactive: You can quickly understand existing processes, take ownership, and deliver results with minimal supervision. Collaborative & Curious: You work effectively with stakeholders across functions and are interested in leveraging AI and emerging technologies to improve analytics. Experience & Skills Bachelor's or Master's degree in Marketing, Data Analytics, Business, or a related field. 5+ years of experience in digital media analytics, performance marketing, or campaign measurement. Strong experience with GA4 and digital marketing analytics. Proven experience building and maintaining Power BI dashboards and reports. Experience with Google Ads, Meta Ads Manager, DV360, TikTok, affiliate platforms, or similar tools. Strong understanding of attribution, media KPIs, and digital measurement. Experience working with tracking, tagging, and data governance processes. Strong Excel and analytical skills. Fluent in English. Nice to Have SQL experience and familiarity with BigQuery, Databricks, Tableau, or Looker Studio. Experience working with AI-driven reporting and analytics tools. Experience managing external agencies or consultants. Additional language skills. What We Offer A high-impact role within Stokke's global Data, Insights & AI team. Ownership of global digital media and Ecommerce reporting. Exposure to a modern data stack and AI-enabled analytics initiatives. Collaboration with international teams across EMEA, USCA, and APAC. Potential opportunity for a permanent role based on performance and business needs. A collaborative, innovative, and purpose-driven work environment. Competitive salary of 60k-70k annualized, pro-rated for the 7-month contract. A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.
Core Responsibilities
The Global Digital Media Analyst will own global digital media and Ecommerce reporting while ensuring accurate data governance across all markets. They will partner with cross-functional teams to provide actionable insights and optimize media performance using AI-driven tools.
Requirements
Candidates must hold a Bachelor's or Master's degree and possess at least 5 years of experience in digital media analytics or performance marketing. Proficiency in GA4, Power BI, and digital measurement frameworks is essential for this role.
Benefits
- Competitive salary
- International work environment
- Exposure to modern data stack
- AI-enabled analytics initiatives
About Stokke
Industry: Manufacturing
Company size: 201-500 employees
Stokke provides worldwide distribution through selected retailers represented in around fifty countries. We are renowned worldwide and sell iconic products like the Tripp Trapp highchair. Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices all around the world in Germany, US, China, France and many other countries. Stokke's ethos is epitomised by its Tripp Trapp® chair, which will celebrate its 50th anniversary this year. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp® chairs than ever before and has sold more than 13 million worldwide. Since 2006, Stokke's focus has been purely on the premium children's markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke's mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Our brand purpose "Here we grow" and our vision “Confident kids for a better world” are the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction.