Capital.com logo

Senior Product Marketing Manager

Capital.com

Amsterdam
Full-time
5-10 years experience
Hybrid

Key Skills

Product Marketing
Go-To-Market Strategy
Messaging Architecture
Competitive Intelligence
Data Analysis
Fintech
Brokerage
Financial Services
AI Tools
Brand Identity
Cross-functional Coordination
Product Adoption
Market Research
Copywriting
Stakeholder Management

Job Description

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team. Capital·com is expanding, rebuilding, and rethinking the way the traditional broking industry operates. Product teams are highly focused on delivering an exceptional and unified platform to empower traders to make better financial decisions. As a Senior Product Marketing Manager, you'll work alongside product teams — shaping how products are framed, narrated and ultimately adopted. Responsibilities: Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations Define success metrics for product adoption and report performance clearly Requirements: 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off Nice to have: Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints What you will get in return: Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks! Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits! Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request [email protected]. You may report a violation referred to in the Procedure under the terms specified therein. Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Core Responsibilities

You will partner with product teams to shape product positioning, messaging, and adoption strategies from early development through to launch. Additionally, you will manage end-to-end go-to-market activities and synthesize market intelligence to drive actionable product improvements.

Requirements

Candidates must have at least 5 years of product marketing experience, with a minimum of 2 years specifically in fintech, brokerage, or financial services. Proficiency in data analysis, AI marketing tools, and cross-functional collaboration is essential for this role.

Benefits

  • Competitive Salary
  • Annual Leave
  • Employee Referral Program
  • Medical Insurance
  • Pension Plans
  • Workation Wonderland
  • Volunteer Days

About Capital.com

Industry: Financial Services

Company size: 1,001-5,000 employees

Since starting our journey in 2016, Capital.com has been on a mission to empower individuals worldwide with the knowledge, tools, and confidence to make better financial decisions. Our tech-first platform delivers exactly that to thousands of traders around the world, through powerful tools, transparent pricing, and education built around the quality of the decision, not just the outcome. With over $100 billion in monthly trading volumes, regulated across seven jurisdictions, and clients in over 100 countries, we're scaling fast. As we grow, our people and our culture remain at the heart of it, which is why we invest in world-class teams who share a passion for building, innovating, and making markets more accessible to everyone. Today, we're 1,400+ people strong, working across 8 global offices, from London to Warsaw, Limassol to Dubai, and beyond. And we're hiring. We're looking for engineers, designers, and visionaries who thrive on challenge, value innovation, and want to help traders make better decisions under pressure. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 89% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Material presented on this channel is not intended for UK audiences. Content on this channel should not be considered investment advice or recommendation as it is intended for informational and educational purposes only.

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