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Marketing Manager - Partner Engagement & Advocacy

Treatwell

Amsterdam
Full-time
5-10 years experience
Hybrid

Key Skills

Tech Marketing
Project Management
Stakeholder Management
Partner Engagement
Brand Visibility
Lead Generation
Operational Efficiency
Logistics
Cross-functional Collaboration
Supply Chain Management
Strategic Planning
Market Analysis
Communication
Ambassador Programs

Job Description

We are seeking a high-energy Marketing Manager for Partner Engagement & Advocacy to elevate Treatwell’s reputation and physical presence across our network of 95,000+ salons. Reporting to the Marketing Lead B2B, you will take full ownership of two highly ambitious projects designed to build solid brand visibility, salon trust and drive organic lead generation.

🧐 You will be responsible for:

  • In-Store Visibility: Build, deploy, and scale Treatwell’s physical in-store branding and Welcome Pack experience across 95k+ partners, working with Tech and local Supply teams.
  • B2B Ambassador Program: Design and scale a high-impact B2B Ambassador network across all markets to showcase Treatwell’s value and leverage 
  • Reputation & Competitive Shield: Leverage local visibility and partner advocacy as a core lever to strengthen Treatwell's market reputation and win against local competition.
  • Cross-Functional Delivery: Coordinate seamlessly with Product/Tech teams for technological enablement and local Supply/Sales teams for deployment and salon engagement.

🔝 About you:  

  • Tech & Operations Experience: 6+ years of hands-on experience in Tech Marketing (mandatory). Experience with Supply is a solid plus.
  • Delivery Mindset: An operational rockstar driven by efficiency, high energy, and a relentless urge to turn complex logistics into scalable impact.
  • Project Management Rigor: Highly organized in managing large-scale physical and digital rollouts across 95,000+ touchpoints in multiple international markets.
  • Stakeholder & Partner Alignment: Ability to inspire salon partners, influence field teams, and collaborate effortlessly with central Tech teams.
  • Languages: English fluency is mandatory. Any other European language is a plus

💡 About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

💼 We’ll treat you with:

UK

  • 28-days holiday, plus bank holidays 🏖️
  • Monthly 40 EUR Treatwell vouchers so you can treat yourself too 💅🏻
  • Mental health support through our partnership with Open-Up 🧘🏻
  • Market-specific benefits 🤓

Core Responsibilities

You will lead the development and scaling of in-store branding and a B2B ambassador program across 95,000+ salon partners. Additionally, you will coordinate with cross-functional teams to drive organic lead generation and strengthen the company's market reputation.

Requirements

The role requires 6+ years of hands-on experience in Tech Marketing and strong project management skills for large-scale rollouts. Candidates must demonstrate a delivery-oriented mindset and the ability to align stakeholders across international markets.

Benefits

  • 28 days holiday
  • Bank holidays
  • Monthly Treatwell vouchers
  • Mental health support

About Treatwell

Industry: Software Development

Company size: 501-1,000 employees

At Treatwell, we empower industry growth to bring more beauty and wellness to everyone, everywhere. As Europe’s No.1 beauty and wellness booking platform, we connect millions of people with salons and professionals across 13 countries. With the industry’s smartest salon management software at our core, we help beauty and wellness professionals grow their business while making treatments more accessible than ever. Our vision is simple: to create a world where everyone can treat themselves well. That means giving salons the tools, visibility, and support to thrive, while making it effortless for customers to book the treatments they love. Anytime, anywhere. Behind it all is a team of passionate, ambitious people united by our values: Treat everyone well, Think like a salon owner, Make every appointment count, and Play to win together. These values shape how we work, drive our growth, and keep us focused on building a company that truly makes a difference for our people, partners, and industry. Ready to be part of the journey? Explore our careers page, your next chapter could start here.

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