Associate Manager, Copy
Work Arrangement
Office Days per Week: 2 days
Key Skills
Job Description
The Associate Manager Copy is responsible for crafting high-quality campaign, editorial and promotional copy that keeps Foot Locker at the forefront of the latest streetwear trends. The words you write will embody the Foot Locker Europe TOV, making all our communications resonate in a uniquely fresh, memorable, and persuasive way. Whether it's for digital platforms or retail, your copy will inspire and engage our audience, ensuring Foot Locker remains their go-to destination for all things sneakers.
Additionally, you’ll support the translations process, ensuring that every piece of translated content aligns with Foot Locker’s localized Tone of Voice (TOV). This involves collaborating with our in-house translations lead, briefing freelance translators, collaborating with our translation agency, and fine-tuning the final output to perfection. Your keen eye for detail and passion for consistency will ensure our message is just as impactful across all languages and regions.
Responsibilities
- Write content for Foot Locker.eu digital and retail
- Ensure all copy reflects Foot Locker’s tone of voice and stays current with the latest streetwear trends.
- Support in the evolution of our brand expression in partnership with our agency of record.
- Collaborate with the marketing and design teams to create cohesive and compelling content.
- Edit and proofread content to maintain high standards of quality and consistency.
- Support the entire translation workflow from briefing to final review
- Work closely with freelance translators and translation agencies to ensure timely and accurate translations.
- Maintain and update translation glossaries and style guides to ensure consistency in all localized content.
- Review and optimize translated content to align with Foot Locker’s localized TOV.
- Provide feedback and training to translators to continuously improve the quality of translations.
Qualifications
- Bachelor’s degree in communications, advertising or similar degree or equivalent experience
- Demonstrate solid understanding of the fashion industry, knowledge of and interest of current trends
- 3 to 5+ years’ experience as a fashion/retail Copywriter in an advertising/marketing agency or fashion online retailer
- Experience in managing translation processes and working with freelance translators and translation agencies.
- Must thrive in a fast pace, creative and exciting environment
- Strong organizational skills, and accuracy
- Fluency in English (verbal & written)
- Excellent written and verbal communication skills
- Fluency in other European language is a plus
Benefits
- Recognition, inclusion and belonging in a diverse environment
- 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
- Employee Discount on in-store and online products
- Casual Sneaker Culture
- Learning & Health/Wellbeing programs
- Career development and growth in an ambitious international team
- Travel reimbursement
- Access to premium wellness apps
- Bike plan and contribution to gym subscription
- Pension Plan
- Discounted Collective Health plans
- Activities organized by our Social Committee #
Core Responsibilities
The Associate Manager, Copy is responsible for creating high-quality campaign and editorial content that aligns with the brand's tone of voice and current streetwear trends. They also manage the translation workflow, collaborating with agencies and freelancers to ensure consistent brand messaging across all regions.
Requirements
Candidates must hold a bachelor's degree in communications, advertising, or a related field and possess 3 to 5+ years of experience in fashion or retail copywriting. Strong organizational skills, fluency in English, and experience managing translation processes are essential for this role.
Benefits
- Recognition
- Inclusion and belonging
- 25 holidays
- Flexible working
- Employee discount
- Learning and health/wellbeing programs
- Career development
- Travel reimbursement
- Wellness apps
- Bike plan
- Gym subscription contribution
- Pension plan
- Discounted collective health plans
- Social committee activities
About Foot Locker
Industry: Retail
Company size: 10,001+ employees
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.