Key Skills

Job Description

Biobest is part of BioFirst Group, an international pioneer and global player in biological crop protection, pollination and sustainable agriculture. What started in Belgium in 1987 with the commercial use of bumblebees for natural pollination has grown into an international group with more than 3,100 employees, 40 subsidiaries and a presence in more than 70 countries. Within BioFirst Group, Biobest specialises in biological crop protection, natural pollination and integrated pest management solutions for horticulture. Our growth is powered by a strong and engaged international team and by innovative, effective and sustainable solutions that help growers produce healthy crops while reducing their reliance on conventional chemical inputs. Innovation has been part of our DNA from the very beginning. This has been recognised through awards including the GreenTech Innovation Award for Micromus-System and the Bernard Blum Award for Pronemite. Customers are at the heart of what we do: through our commercial and technical experts, we combine a comprehensive portfolio with hands-on advice and support close to the grower. For our activities in the Netherlands and Belgium, we are looking for a commercially driven General Manager who will further strengthen our position in both markets and lead the organisation into its next phase of growth. Your mission In this commercial leadership role, you combine strategic thinking with a strong focus on execution. You translate strategy into tangible market and sales results, identify new opportunities for growth and further develop long-term partnerships with growers, grower organisations, distributors and other key industry partners. At the same time, you provide direction to the Netherlands and Belgium organisation. You build a strong, engaged and results-oriented team and create an environment where people take ownership, collaborate and continue to develop. Your responsibilities Develop and execute the commercial growth strategy for the Netherlands and Belgium. Drive sales growth, market penetration and further market share expansion. Identify new commercial opportunities, innovative solutions and attractive crop and market segments. Define the right go-to-market approach and further develop both direct sales channels and the distributor network. Closely monitor market developments, competition and evolving customer needs and translate these insights into commercial action. Drive healthy and profitable growth based on strong financial and business judgement. Lead, coach and inspire the team while fostering a culture of accountability, collaboration and continuous improvement. Develop talent and strengthen the organisational capabilities needed to support future growth. Drive forecasting, pipeline management and commercial performance, using CRM and business data to support better decision-making. Build strong relationships with growers, grower organisations, distributors and other strategic partners. Take the lead in major commercial opportunities and strategic negotiations. Represent Biobest as a trusted and credible partner within the industry. Who are we looking for? We are looking for an entrepreneurial and commercially strong leader who can turn strategy into results while bringing people along on the journey of change and growth. You bring relevant experience in a senior commercial leadership position, such as General Manager, Commercial Director, Sales Director or Business Unit Leader. You have a proven track record of delivering commercial growth and strengthening market positions. You think strategically while remaining comfortable working close to the market, customers and your team. You bring strong financial and business acumen. You are an inspiring people leader who knows how to coach, develop and empower others. You have strong analytical skills and use data to set priorities and support decision-making. You communicate with impact and build strong relationships with a wide range of internal and external stakeholders. You are a confident negotiator and thrive in a commercial environment. You are fluent in Dutch and English. Experience in horticulture, agriculture, biological crop protection, pollination or a related sector is a strong asset. Why choose Biobest? This is an opportunity to take on a highly visible leadership role within an international organisation that continues to evolve and grow. You will have the autonomy to help shape the commercial direction of our Netherlands and Belgium activities and make a direct contribution to their future success. You will join an organisation where sustainability and innovation are not separate ambitions but fundamental to what we do. You will work alongside passionate colleagues and experts who share one goal: helping growers produce healthy crops in an effective and more sustainable way. As General Manager, you will combine entrepreneurship, commercial leadership and people management in a role where you can make a tangible difference – for our customers, our people and the continued growth of Biobest in the Netherlands and Belgium.

Core Responsibilities

The General Manager will develop and execute commercial growth strategies to strengthen market position in the Netherlands and Belgium. They are responsible for leading, coaching, and inspiring the team while building strong relationships with growers and industry partners.

Requirements

The ideal candidate is an entrepreneurial leader with extensive experience in senior commercial roles such as General Manager or Sales Director. Proficiency in Dutch and English is required, along with strong financial acumen and a proven track record in driving market growth.