Growth Manager - Influencer Program
Key Skills
Job Description
Who We Are
About the Opportunity
What You’ll Be Doing
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Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the Affiliate programme
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Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market
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Run direct outreach against the mapped list, manage the inbound portal pipeline
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Acquire and negotiate deals with KOLs.
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Build and maintain brief templates per campaign type: launch, promo push, always-on education
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Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording
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Distribute a weekly/monthly/quarterly narrative refresh to the full roster
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Local influencer roster build and management
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Content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence
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Reporting: impressions, reach, engagement, and positive share of voice (SOV) per market, tied to the goals below
What We Look For In You
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Must-haves:
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Years running an influencer, or creator program, ideally in crypto, fintech or payments
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Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
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Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal
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Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics.
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Comfortable being measured on SOV, sentiment, and response speed rather than conversion or ROAS
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Native or fluent in at least one EEA market language, plus English
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Existing relationships with crypto/finance YouTubers, X voices, or podcast hosts in at least one key European market is a strong plus
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Decent understanding of local EU financial-promotion and influencer-disclosure requirements; able to ensure all content follows brand and compliance guidelines.
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Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams.
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A strong team player who collaborates closely with the Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners.
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Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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More that we love to tell you along the process!
OKX Statement:
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The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
Core Responsibilities
You will build and manage a local influencer roster from scratch, including content operations and a 24-hour response system for sentiment events. Additionally, you will negotiate deals with creators and track performance metrics like reach, engagement, and share of voice.
Requirements
Candidates must have extensive experience running influencer or creator programs within the crypto, fintech, or payments sectors. You must be fluent in at least one EEA market language and possess a strong understanding of local financial-promotion and disclosure requirements.
Benefits
- Competitive total compensation package
- Learning and development programs
- Education subsidy
- Team building programs
- Company events
- Medical benefits
- Financial benefits
About OKX
Industry: Financial Services
Company size: 1,001-5,000 employees
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE. We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features. We believe in good sportmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators. Wherever you may find us, you will notice our pursuit of making our world more efficient, transparent, and connected. To learn more about OKX, download our app or visit: www.okx.com UK users follow: https://www.linkedin.com/company/okxuk/ Learn more about working at OKG, the business group developing OKX, our Digital Assets Exchange, our Web3 portal and blockchain ecosystems: bit.ly/WorkingatOKG