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Digital Marketing Specialist - Lead generation | SaaS | GRC.

PrivacyPerfect

Rotterdam
Full-time
2-5 years experience
On-site

Key Skills

Digital Marketing
Lead Generation
SaaS
Google Ads
LinkedIn Ads
Marketing Automation
Zoho
Performance Marketing
Data Analysis
Conversion Rate Optimization
B2B Marketing
Funnel Optimization
Content Marketing
GRC
Privacy
Security

Job Description

Drive growth where it matters At GRCPerfect, we are building a fast-growing SaaS platform for privacy, security and AI governance. Marketing plays a direct role in growth. Not just visibility, but pipeline and revenue. In this role, you are responsible for setting up, optimising and scaling lead generation. You work data-driven, think in funnels, and ensure marketing contributes directly to sales. Role details. Marketing / Growth 3+ years Rotterdam Focus areas. Google Ads LinkedIn Ads Marketing Automation (Zoho) Languages. English Dutch Apply now What you bring. 3+ years of experience in digital marketing within SaaS or B2B tech Proven experience with lead generation and pipeline building Strong in performance marketing and data analysis You think in funnels and conversion, not isolated campaigns You understand B2B buying journeys and longer sales cycles Fluent in Dutch and English (written and spoken) Nice to have. Experience with Zoho or similar marketing automation / CRM tools Experience in GRC, privacy or security What sets you apart. You think beyond campaigns and focus on impact. You understand how marketing drives revenue, take ownership of results, and continuously look for ways to improve performance. You are comfortable in a fast-moving environment and enjoy turning data into clear actions. Inside the role. You are responsible for driving lead generation and turning marketing into a predictable growth engine. You work hands-on across campaigns, funnels and content, continuously optimising performance and collaborating closely with sales. Set up and scale lead generation campaigns (paid and organic) Manage and optimise performance channels (Google Ads, LinkedIn, retargeting) Build and improve conversion strategies and funnels (landing pages, CRO, A/B testing) Work closely with sales to improve MQL to SQL conversion Set up and optimise marketing automation and CRM flows (Zoho) Analyse performance and continuously improve based on data (CPL, CAC, ROI) Create and distribute content that drives leads and strengthens positioning Contribute to positioning in GRC, AI and compliance What we offer. Direct impact on growth and revenue Room to experiment and improve A fast-growing scale-up with international ambitions Close collaboration with sales and product A driven team focused on quality and results Join us. Join us Do you want to use marketing to drive real growth and take ownership of lead generation? We’d like to hear from you. Send us your CV or reach out directly via LinkedIn.

Core Responsibilities

You will be responsible for setting up, optimizing, and scaling lead generation campaigns to drive pipeline and revenue. This involves managing performance channels, improving conversion funnels, and collaborating closely with sales to optimize MQL to SQL conversion.

Requirements

The role requires 3+ years of experience in digital marketing within SaaS or B2B tech with a strong focus on performance marketing and data analysis. Candidates must be fluent in both Dutch and English and possess a deep understanding of B2B buying journeys.

Benefits

  • Direct impact on growth and revenue
  • Room to experiment and improve
  • Fast-growing scale-up environment

About PrivacyPerfect

Industry: Software Development

Company size: 11-50 employees

GRCPerfect is a global Governance, Risk, and Compliance (GRC) SaaS solution that helps organisations simplify compliance, strengthen resilience, and manage governance and risk through one integrated platform. Built on a strong European foundation, with data storage and processing hosted in Europe, GRCPerfect combines global compliance capabilities with trusted security and regulatory standards. Our platform helps organisations centralise and automate: • Privacy management and data protection • Information Security Management Systems (ISMS) • Risk management and risk assessments • Vendor and third-party risk management • AI governance and AI risk management • Audits, incidents, and compliance workflows GRCPerfect supports frameworks and regulations including GDPR, ISO/IEC 27001, NIS2, DORA, the EU AI Act, and other international compliance requirements. With automation, configurable workflows, built-in templates, and audit-ready reporting, organisations can reduce manual work, improve operational resilience, and scale governance and compliance efficiently across the business.

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