Key Skills

Job Description

Purpose & Overall Relevance for the Organization As part of the Strategic Planning & Head Office Team within the EU eCom organization, this role is responsible for the definition & execution of the channel’s annual strategy in line with the overall market’s strategy. Keeping our #1 Ambition in mind, this team works with Global Digital & Tech counterparts, Market BD and Cluster HOs to push our eCom experience towards success. This role requires strong communication and stakeholder management skills, as well as an ability to navigate ambiguity, converting complex messages into simple action The ideal candidate is expected to have a background in eCommerce Strategy or Business Development, & would benefit from experience in Finance. They should have the ability to see things from above, identify potential interdependencies across teams & solve issues proactively. Key Responsibilities Strategy Definition & Execution Channel Strategy - Support the definition of the eCom channel’s annual strategy (Game Plan – current year +1) working with channel leadership & team leads, keeping in mind delivering against the longer term #1 Ambition (current year +2,3) Channel Strategy - Deliver current year Strategy Kick off event to eCom channel Channel Strategy - Manage execution of eCom channel’s current year annual strategy and provide quarterly updates/analysis of the channel’s performance Market Strategy - Provide input into market-wide strategy, aka Game Plan, representing the channel’s contributions to the overall Market ambitions. (current year +1) Market Strategy – Maintain reporting cadence with EU BD to ensure proper tracking of channel contributions to overall strategy Market Demand into Global Digital & Tech Using the defined strategic ambition, support the Director in translating the market needs against the Global Digital priorities (Must Land process). This includes the identification & prioritization of key market capability needs, escalating gaps between market demand and proposed global delivery. As part of this process this person works with the Growth Team from SP&A (who drive the Growth Opportunity Process—identification & execution), identify the key capability gaps that require technical/capability support and capture this demand in the annual process. For capability needs that are identified as Single Market Needs, the Sr. Manager manages the in-year demand process, working with growth team, functional counterparts, analytics & finance teams to create business cases. Also tasked with driving simplification of this process whenever possible. Candidate requires a commercial critical eye on the overall channel, able to take a horizontal perspective and see potential opportunities across the functions. Expected to continuously drive optimizations and collaborate with internal stakeholders. Have the ability to identify potential interdependencies across teams & solve issues proactively. Communication Act as the key contact person for major local / global stakeholders. Apply appropriate and effective communication methods to senior management and important stakeholders (incl. vendor) throughout the project lifecycle. As conflicts and escalations arise within projects, identify solutions and drive their resolution in a timely and appropriate manner. Manage change within projects and ensure changes are smoothly and successfully implemented to achieve lasting benefits. Key Relationships EU eCom Functions (Product Merch, CX, DAT, MAT, DSO, DCO, Digital Sales, SP&A (specifically Growth & Analytics teams), HR, Finance) EU eCom Partner Teams (Legal, SCM) EU Market Teams (Business Development & HO, Finance, Retail HO, Internal Comms, Tech) Local Market/Cluster eCom HO teams Global Digital (Market Success, Strategy & Innovation, POs) Global Tech GOPS, Finance, Brand Marketing, Wholesale/Retail, Controlling If Required– Responsibilities People Management Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development. Provide team members/direct reports with clear direction and targets that are aligned with business needs and EU eCom objectives. Requirements, Education & Experience University degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience 8+ years of in-depth experience related to project management or similar topics Proven market business acumen 3-5 years of professional experience in the ecosystem environment of the project area in scope Experience in Finance is a plus Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc.) 1+ years of experience in leading a team Soft-Skills Very good communication skills, especially when interacting with different levels of business; understands the audience & can simplify & deliver the message accordingly Ability to work in a fast-paced environment with different international cultures Ability to handle ambiguity and untangle complex situations into actionable activities Solutions-oriented approach and entrepreneurial mindset Active interest in industry advancements (i.e. AI) Good numerical and analytical skills Basic leadership skills are required Hard-Skills Strong MS-Office skills (Word, Excel, PowerPoint, Copilot, Loop, Power BI, Smartsheet) Ability to travel, domestic or international, as required Advanced understanding of IT / Tech / eCom industries Fluent English both verbally and written adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Core Responsibilities

The Senior Manager is responsible for defining and executing the annual eCom channel strategy while aligning market needs with global digital and tech priorities. They act as a key contact for stakeholders, managing performance analysis, capability gaps, and cross-functional collaboration to drive channel success.

Requirements

Candidates must hold a university degree in Business, Communication, or IT, along with 8+ years of experience in project management or related fields. Proven business acumen, strong analytical skills, and experience working with diverse stakeholders are essential for this role.