Key Skills

Job Description

Job Description CRM Marketeer Location: Venlo (Hybrid – 60% office / 40% home) Company: Viking Employment: Full-time or Part-time (0.8–1.0 FTE) About Viking Viking is an international omnichannel retailer that helps businesses create workplaces that truly matter. For decades, our passion for great workplaces has inspired the way we work, think, and serve our customers, from the world’s largest enterprises to the smallest start-ups. We are part of the RAJA Group, Europe’s leading distributor of office supplies and workplace solutions. With decades of expertise, a shared vision, and a clear strategy, we continue to grow by combining our strong heritage with an eye firmly on the future. At Viking, you will work in an international, diverse, and collaborative environment with colleagues from dozens of nationalities. We believe that serious work and having fun can go hand in hand. You will have the freedom to shape your role, explore new ideas, and develop yourself both professionally and personally. About The Role We’re looking for a data-driven, strategic, and commercially minded CRM Marketeer to take ownership of our B2B e-commerce customer lifecycle strategy. As a CRM Marketeer, you will design, implement, and optimize CRM initiatives that drive acquisition, engagement, retention, and reactivation — ensuring every campaign adds measurable value to both our customers and the business. You will work cross-functionally with the Customer Marketing, Marketing Automation, and E-Merchandising teams to connect CRM insights to broader marketing and commercial goals. Your understanding of customer behavior, product performance, and assortment dynamics will help you initiate impactful, personalized campaigns that improve loyalty and lifetime value. What You Will Do Develop and execute CRM strategies across the full Customer Lifecycle (CLC) to support Recruitment, Retention, and Reactivation (RRR) objectives. Build and optimize target audience selections and customer segmentations using behavioral, transactional, and demographic data. Apply RFM (Recency, Frequency, Monetary value) modeling to identify customer value tiers and tailor campaign strategies. Monitor and improve Customer Lifetime Value (CLV) through targeted engagement and retention initiatives. Analyze category penetration and assortment performance to drive relevant product recommendations and cross-sell opportunities. Design, execute, and optimize automated, personalized campaigns across all channels (online, offline mail, print, voice). Collaborate with: Customer Marketing to ensure CRM aligns with brand and campaign activities. Marketing Automation to enhance workflows, triggers, and personalization logic. E-Merchandising to synchronize product visibility and category focus across channels. Initiate A/B testing and performance analysis to optimize targeting, messaging, and timing. Translate data insights into actionable marketing strategies that improve engagement and revenue. Required Knowledge Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or a related field. 3–7 years of experience in CRM, lifecycle marketing, or retention marketing, ideally in B2B e-commerce. Strong experience with data-driven segmentation, RFM modeling, and CLV analysis. Deep understanding of customer behavior, market dynamics, category penetration, and assortment performance. Proficiency with CRM and marketing automation tools (preferably Salesforce Marketing Cloud). Analytical mindset with proven ability to interpret data and translate it into actionable growth strategies. Comfortable collaborating with cross-functional teams in a fast-paced, performance-driven environment. Excellent communication and stakeholder management skills. Required Skills Experience with SQL, data visualization (Power BI, Tableau, Looker), or advanced analytics tools. Familiarity with loyalty programs, predictive modeling, or churn prevention strategies. Strong understanding of marketing automation logic, customer lifecycle mapping, and journey orchestration. What We Offer Competitive salary 36 days of annual leave (based on a 40-hour workweek). Flexible working hours and a hybrid setup (60% office / 40% home), plus a home-working allowance. An attractive pension plan with a generous employer contribution. A Lease-a-Bike scheme with tax benefits. Access to an on-site company restaurant and coffee corner. Unlimited online learning opportunities through the GoodHabitz platform. Exclusive discounts on products, insurance, sports memberships, and more. And of course, a great workplace within a dynamic organization with an informal and friendly atmosphere. Are you enthusiastic and ready for a new challenge? Click on the ‘Apply’ button to submit your application. If you have any questions, you can contact Merle van Kruisbergen (HR Advisor) via email at: [email protected] #eCommerce #customerfocus #Datadriven #DigitalMarketing #Vacancy #Venlo #Analytics #Teamwork

Core Responsibilities

Develop and execute CRM strategies across the full customer lifecycle to drive acquisition, engagement, retention, and reactivation. Collaborate cross-functionally with marketing and merchandising teams to optimize personalized campaigns and improve customer lifetime value.

Requirements

Requires a Bachelor’s or Master’s degree in Marketing, Business, or Data Analytics with 3–7 years of experience in CRM or lifecycle marketing. Candidates must possess strong analytical skills, proficiency in marketing automation tools like Salesforce, and experience with data modeling.

Benefits

• 36 days of annual leave
• Flexible working hours
• Home-working allowance
• Pension plan
• Lease-a-bike scheme
• On-site company restaurant
• Coffee corner
• Unlimited online learning
• Product discounts
• Insurance discounts
• Sports membership discounts