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Product Sales Manager

AUO Display Plus

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

Product sales
Technical sales
Business development
Channel management
Market analysis
Strategic planning
Negotiation
Proposal writing
Presentation skills
IPC hardware architecture
Smart manufacturing
Industrial automation
HMI
Smart retail
GTM strategy
Cross-functional leadership

Job Description

Position Overview As the pioneer driving ADP’s expansion in the European IPC and Edge Solution market, you will serve as a highly business-oriented Product Owner in a landscape heavily centered around localized distribution channels and small-to-medium customized projects (Design Wins). The Product Sales Manager (PSM) is a cross-functional role bridging products and markets, responsible for translating core product capabilities into readily adoptable customer solutions. Breaking the traditional boundaries of pure internal Product Managers or pure Sales, your primary battlefield will focus on managing European distributor networks and capturing target enterprise accounts primarily in the industrial and retail domain. Working shoulder-to-shoulder with regional sales teams, you will qualify opportunities, lead proposal submissions, and efficiently leverage technical resources from Taiwan Headquarters and strategic IPC partners to win critical market share. Key Responsibilities 1. Product, Channel, & Sales Support European Channel Expansion: Formulate GTM strategies for European distributors and direct accounts. Sales Enablement: Organize business and technical workshops to empower local sales forces to articulate the value and synergy of ADP’s integrated offerings. Accelerate Pipeline with Sales: Partner closely with Sales and Business Development Managers to co-design customer engagement strategies, qualify opportunities, lead project negotiations, and submit winning proposals to secure Design Wins. 2. Market & Customer Insights Win/Loss Analysis: Engage deeply in projects to understand customer decision logic and analyze the root causes of successful or unsuccessful deals across product features, market positioning, and commercial execution. Vertical Expertise: Establish and deepen market understanding within targeted vertical sectors, specifically focusing on Smart Manufacturing, HMI, factory automation, and Smart Retail. 3. Solution & Commercialization Design Solution Commercialization: Define high-impact use cases and collaborate with Product/R&D teams to architect customer-centric solutions that bridge product capabilities with clear business value. Pricing & Positioning: Own the product pricing strategy and market positioning across Europe, conducting market intelligence to stay ahead of competitors. 4. Cross-product Solution Integration Europe and Headquarters Alignment: Provide structured market and customer feedback to ensure European market demands align with Taiwan HQ's roadmap. Strategic IPC Partner Leverage: Act as the commercial core to remotely align with Taiwan-based IPC partner PDM resources for high-level hardware evaluation, cost analysis, and specification compliance. Required Attributes Experience: 5+ years of professional experience in the IPC industry, specifically in Product Sales, Technical Sales, Business Development (BD), or as a highly business-driven Technical PM / Market PM. European Channel Competency: Proven familiarity with the European IPC ecosystem and its operational models. Outstanding commercial negotiation, proposal writing, and presentation skills with a track record of driving contract progressions. Technical Acumen: Strong foundational knowledge of IPC system hardware architecture to facilitate seamless specification discussions with clients and internal PDMs. Solid understanding of vertical market applications combining Display technology with IPC (e.g., Smart Retail Panel PCs, Industrial Automation HMI). Language: Fluent in English and preferably one additional European language (e.g., German, French, Spanish, Italian, Dutch). Preferred Qualifications Proven track record in securing high-value Design Wins across fragmented European regions. Deep industry exposure or existing networks within the Smart Manufacturing, industrial HMI or Smart Retail vertical markets. We offer: An exciting and challenging job with many ways to grow on a global scale. You will join our team to develop and grow business with industrial leaders. By working with a quite international team, you will learn how to appreciate the value of diversity in the global village. 24 holiday days (maximum 30 days based on years of experience) 13th month Pension scheme Reimbursement for health insurance premium Reimbursement of travel expenses

Core Responsibilities

The Product Sales Manager will drive European market expansion by managing distributor networks and securing Design Wins in industrial and retail sectors. They will bridge product capabilities with customer needs through sales enablement, proposal submissions, and cross-functional collaboration with regional teams and headquarters.

Requirements

Candidates must have 5+ years of experience in the IPC industry with a strong background in technical sales or business development. Proficiency in English and at least one additional European language is required, along with deep knowledge of IPC hardware and vertical market applications.

Benefits

  • 24 holiday days
  • 13th month
  • Pension scheme
  • Health insurance premium reimbursement
  • Travel expenses reimbursement

About AUO Display Plus

Industry: Appliances, Electrical, and Electronics Manufacturing

Company size: 201-500 employees

▍Leading Smart Display Solutions Provider Founded in 2021, AUO Display Plus is the world’s No.1 leading provider of industrial and commercial displays. We’ve become the go-to provider of a large number of customer portfolios across various industries for specialized displays through our unrivaled customization, unlimited innovation, and uncompromising excellence. Headquartered in the Hsinchu Science Park, Taiwan, we have a close-knit global team with offices in the United States, Europe, China, and Japan. As the subsidiary of AUO, we have over 20 years of experience in the industry and is driving innovation in AIoT to make smart display solutions ubiquitous across various verticals including enterprise, education, healthcare, and transportation. We offers a complete end-to-end solution, including design, R&D, production, integration, customer service, and implementation. Complement by combining your experience with ours. Collaborate to develop the perfect solutions for vertical markets. Co-Create to add more values with consumers and partners. ★ Check out our career opportunities https://www.104.com.tw/company/1a2x6blfsz https://recruiting.paylocity.com/recruiting/jobs/All/943248d1-24d3-4fff-b879-7121e8384ccd

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