Key Skills

Job Description

As Global Brand Manager Foodservice, you will lead the development and execution of our Foodservice brand strategy across international markets. You ensure a strong and consistent brand presence while empowering local teams to adapt for maximum impact in their markets. Working closely with Sales, local marketing teams, and the Product Manager Foodservice, you turn strategy into effective activation, drive brand performance, and help accelerate growth. Through your work, you'll strengthen our position in foodservice and help make plant-based eating more accessible, exciting, and delicious for consumers around the world. The Vegetarian Butcher Collective In 2025, a powerful new chapter began: The Vegetarian Butcher merged with Vivera, joining forces under the brand-new identity The Vegetarian Butcher Collective, uniting two pioneering plant-based leaders while keeping each brand's unique identity intact. As the Collective, we bring together the creativity, courage, and conviction of our people to create food that's loved for its taste and trusted for its nutrition. Together, we're on a mission to help more people eat less meat by making plant-based choices more accessible, exciting, and delicious. What you'll be responsible for: Define and drive the Foodservice brand marketing strategy and execution plan, under AFH direction, aligned with channel priorities and local input Own end-to-end brand execution across markets and customers, including channel-specific assets (e.g. website, social, POSM, trade materials) Act as the key point of contact for local teams and ensure clear ways of working and consistent execution Deploy portfolio initiatives in Foodservice together with local teams and the Product Manager Foodservice Manage trade marketing investments (BMI), including budget allocation, ROI tracking, and performance optimization What you’ll do: Develop and execute the annual Foodservice marketing plan Plan, manage, and optimize trade marketing spend across markets Lead creation and rollout of channel assets, working with Brand Experience and local teams Coordinate activations and launches across markets, customers, and distributors Monitor in-market execution and performance, and adjust where needed What you'll bring: Minimum of 3 years experience in Foodservice / Out-of-Home environments and trade marketing, with the ability to translate strategy into effective in-market activation Proven track record in executing and managing complex, multi-market activations Understanding of key European Foodservice markets (e.g. DACH, Benelux, UK); exposure to priority growth markets (e.g. France, Italy, Spain) is a plus Ability to collaborate cross-functionally across marketing, sales, and product teams in a fast-paced environment Fluent in English; additional European languages (e.g. French, Italian, Spanish) are a strong plus Why apply for this role? Opportunity to step into a global role with clear business impact, shaping and activating the Foodservice brand strategy across diverse European markets and customers High visibility and impact across AFH, Sales, Portfolio, and local market teams End-to-end ownership of activation, translating strategy into visible, in-market execution and measurable business impact in a fast-moving Foodservice environment Application process You can apply until 20 September 2026. Please include a short motivation explaining your interest in the role. The selection process will consist of two interviews. For the recruitment of this position, we would like to emphasize that local conditions apply to the position and that we will in principle first consider candidates from the Netherlands for this vacancy. If you live outside the Netherlands and are interested in applying, feel free to do so, but we can only accept your application if it is decided to recruit outside the Netherlands as well. Acquisition in response to this vacancy is not appreciated.

Core Responsibilities

Lead the development and execution of the Foodservice brand strategy across international markets to ensure a consistent brand presence. Manage trade marketing investments and coordinate the rollout of channel-specific assets and portfolio initiatives.

Requirements

Requires at least 3 years of experience in Foodservice or Out-of-Home trade marketing with a proven track record in multi-market activations. Fluency in English is required, and knowledge of European Foodservice markets is highly valued.