Key Skills

Job Description

A Note at the Top Are you interested in being responsible for whisky content production at Whiskybase? Making great whisky stories come alive for the world’s #1 whisky community? Are you sure? To succeed in this role, you’ll need to care deeply about our existing community members—and have ideas about how to grow the tent. You’ll be excited to stay on top of the vibrant and dynamic whisky world, as well as all our own social media channels, newsletters, and content threads across our app, sites, and platforms. Sometimes you’ll even be responsible for unusual or one-off content, like for events, merch, even whisky bottle labels. Still sound fun? Are you already thinking of ways of doing all this strategically? Staring at our data and convincing yourself—and our team—that the plan is working? Or maybe it isn’t, and we need to pivot? Of course, that's not all. There’s also co-producing content for our B2B partners: real-life whisky shops, auction houses, and producers (the distillers, bottlers, and brands that make this great thing that people come to Whiskybase for). And at the center of it all, the people who depend on our community‚ those who shop at our own brick-and-mortar or our ecommerce channels, and buyers and sellers across our global peer-to-peer whisky marketplace. It’s a big ask, we know. So please, if you’re interested in applying, tell us why you’re a fit. Write us a cover letter. Use your own voice—not a model’s—to tell us why you want to work at Whiskybase and what you’d do if you’re hired. This is a reposting of the content producer role. We interviewed some awesome people last time it was posted, each of whom would be a great asset to lots of businesses. Truly, we wish we could hire them all. But we're a small and mighty team and none were the particular blend of skills we’re looking for in this role. Maybe you are? Read on to learn more about Whiskybase, the role, and how to apply. About Us At Whiskybase our mission is to make whisky more accessible and enjoyable for everyone. We're the world's largest whisky community, whisky database, and peer-to-peer whisky marketplace. We partner with whisky producers from all over the world, and we run a specialty whisky shop and whisky e-commerce business, based in Rotterdam. We also bottle whisky ourselves under the Archives and Whiskybase labels. What does that all mean? Think Letterboxd, Goodreads, IMDb, StockX, Vivino, Discogs, Untappd, Wikipedia, or eBay. Whiskybase members see us as all that—but for whisky. With millions of people using Whiskybase annually, we play a central role in whisky discovery, individuals' whisky journeys, whisky storytelling, whisky business insights, and more. We're the go-to website and app for all things whisky, and our customers range from whisky novices to enthusiastic collectors, industry experts, and whisky business professionals. The Role at a Glance We're looking for a Content Producer to bring whisky stories and our work to life across our channels. This is a new role in our Marketing and Engagement team. Our Content Producer will play a key part in producing editorial content to fuel community growth, member engagement, and brand awareness, as well as producing content on behalf of Whiskybase partners. You'll work across content formats (from written editorial to video, photography, advertising creative, and client-driven priorities) to support our growth goals. You'll collaborate closely with the Community Experience Lead and wider Marketing team to make sure our content connects with all our audiences: Whiskybase members and industry partners alike. What You'll Do Under the coordination of the Community Experience Lead, produce on-site featured content, social media content, and regular newsletters that help us achieve our goal of making whisky more accessible and enjoyable for everyone. In practice, this means making Whiskybase members happy, and helps us reach new audiences to be able to welcome new members. Deliver member-facing content projects such as onboarding videos, website explainers, resource center articles, and SEO/AIO growth-driving whisky media. Ensure information accuracy, including for our partnering brands, bottlers, distilleries, and retailers. Publish and manage posting across Whiskybase's own social media channels, in coordination with the marketing calendar and briefs from the Community Experience Lead. Own content production standards, templates, and reusable assets that make our output more consistent and scalable. Create and maintain clearly organized visual assets for the website, marketplace, shop, newsletter, and social. Develop and manage social media content for use across our channels, in coordination with the broader marketing calendar. Produce event, retail, and B2B marketing materials. Own operational onboarding and maintenance of brand, bottler, and distillery pages; gather and produce assets, publish pages, ensure quality, working from briefs and guidance from the Community Experience Lead and Head of Marketing, who own client relationships. Build and publish on-site pages in WordPress, including landing pages, onboarding pages, campaign pages, and conversion pages. Maintain reusable WordPress page templates and production standards. Monitor data analytics across all work to ensure new content drives growth and engagement. About You You probably don’t have all the skills we list here. We encourage you to apply anyway. We value diverse backgrounds and believe different experiences strengthen our team. You're a versatile content creator with strong multimedia skills. This includes video, photo, graphic design, and written copy production. Your background likely leans toward one of these skills over others. Please share your strengths and address personal growth areas in your application. You're comfortable owning content production end-to-end: planning, executing, editing, fact-checking, publishing, data analytics, and campaigning. You have a strong eye for visual consistency and brand voice. You're collaborative and enjoy working across teams. You know a thing or two about whisky and demonstrate an aptitude for getting whisky details right. Whisky knowledge and passion for our membership community is important in this role. However, we know there are limited content producer roles in the whisky world, and you may not yet have those credentials on your CV. If that's the case, please share with us your significant experiences publishing content in a new field, outside your comfort zone—and why you want to move into whisky. You have expertise across tools like Adobe Creative Cloud, Canva, Figma, and similar. You can talk us through how you currently use AI—and how you'd propose using it in your workflow. Experience with Mailchimp, WordPress, OneSignal, social media publishing and monitoring, GA4, Microsoft Clarity, SEO optimization tools, and similar. Tell us about your stack, including AI preferences, and what you’d find essential in order to do this job well. Is this for you? This role is a great fit for someone who loves connecting with real audiences, working across formats, and contributing to a mission-driven team with a global reach. If you've worked in content production, social media, video editing, or graphic design (especially in consumer brand, e-commerce, community-brand) and want to apply those skills to growing the world's leading whisky community we'd love to hear from you. What You'll Gain A creative role with real reach in the global whisky community. The chance to define how Whiskybase shows up across content channels. A collaborative, respectful work culture that values your voice and ideas—and will support you in your growth every day. Opportunities to do new things in a team that doesn't know everything; we share knowledge and learn together. Workplace This is an on-site role in Rotterdam. We value in-person collaboration and work in a hybrid environment. We are typically in the office Wednesday to Friday. Compensation For this full-time role, the salary range is €2,600–€3,600 gross per month, depending on experience and skill set. A fixed monthly allowance is provided for use of personal devices/equipment for work purposes. In addition to your salary, you are also eligible for an individual KPI-driven company bonus plan, a pension scheme managed at Pensioenfonds Retail, 25 vacation days, a travel allowance based on actual costs incurred, further career development opportunities, and an employee discount in the Whiskybase Shop. Whiskybase's Core Values • Authenticity • Integrity • Credibility • Community To Apply Please don’t apply via LinkedIn. Instead, send a personal email to nate [at] whiskybase [dot] com that includes your CV, a cover letter, and as many links to a wide variety of recent work samples as you can provide. We recognize it may be easier to "Click to Apply" on LinkedIn, but we value applicants who have read the full brief and send their application materials directly to Nate. If you choose to apply via LinkedIn, please also send your full application by email. Last Notes Candidates must already be authorized to work in the Netherlands. English is required for this role. We publish in additional languages, so multilingual candidates have an advantage, especially those who speak the (current) languages of the Whiskybase app and website: German, Dutch, Chinese, Korean, French, and Spanish. Speak another language? Let us know. Please indicate your start date in your application.

Core Responsibilities

Produce multimedia editorial content, newsletters, and social media assets to drive community growth and brand awareness. Manage B2B marketing materials and maintain on-site pages and brand assets within WordPress.

Requirements

Versatile content creator with expertise in video, photo, and design tools who is comfortable owning the production process from planning to analytics. Requires a passion for whisky and authorization to work in the Netherlands.

Benefits

• KPI-driven company bonus plan
• Pension scheme
• 25 vacation days
• Travel allowance
• Career development opportunities
• Employee discount in the Whiskybase Shop
• Monthly allowance for personal devices/equipment