Key Skills

Job Description

Do you want to work for a fantastic brand where you can make a direct impact? Are you a digital marketing professional with a passion for food and retail, and do you feel at home in an international setting? What is your contribution to KFC’s success? You will own the commercial success and continuous optimization of KFC’s kiosk channel in the Netherlands, using analytics, customer insights and cross-functional collaboration to drive adoption, sales, conversion and average guest check. Your Next Challenge Starts Here As Digital Channel Manager (Kiosk), you’ll be part of the Digital Team at KFC – playing a key role in shaping our digital future. You’re the driving force behind the commercial performance and continuous optimization of the in-store self-service kiosk channel. You’re quick to learn, thrive on curiosity, and know how to turn customer and performance data into clear actions. What You’ll Be Doing: Own one of KFC’s key digital sales channels and become the main point of contact for kiosk. You’ll monitor and improve kiosk adoption, sales, conversion and average guest check Create a simple, fast and intuitive customer journey while ensuring operational ease for our restaurant team members Define business requirements, coordinate testing and support the implementation of kiosk improvements in collaboration with the regional product team, IT, Operations and technology partners Identify performance opportunities by monitoring dashboards and working closely with Commercial Finance to translate insights into clear actions Drive conversion improvements through A/B testing, customer behavior analysis and continuous optimization of the kiosk journey and merchandising Ensure campaigns, products and value offers are presented effectively and launched correctly on kiosk, optimizing menu structure, product visibility, upsell and cross-sell opportunities Track platform issues and work with IT and technology partners to resolve them Partner closely with Operations to improve kiosk adoption and restaurant execution, and collaborate with Digital, Brand, Innovation, IT, Commercial and external partners About KFC Netherlands Kentucky Fried Chicken, the American fried chicken restaurant chain, has been operating in the Netherlands since 1972. The country is now home to 96 KFC restaurants. Every day, KFC chefs freshly prepare both chicken and vegetarian options, still using the original 1939 recipe created by founder Colonel Harland Sanders. In addition to focusing on its products and the continued growth of its restaurant network, the company places strong emphasis on the development of all its employees. What You Bring: Bachelor’s degree (HBO/WO) in Marketing, Business, Digital Commerce or a related field is preferred, with 3–5+ years of experience managing or optimizing a digital customer channel Strong data and analytics experience, including monitoring performance dashboards, translating data into insights and actions, and working with A/B testing Experience improving customer journeys, digital interfaces and merchandising Strong cross-functional project leadership skills and the ability to influence without direct authority Structured, proactive and hands-on, with a pragmatic and collaborative approach Curious and comfortable testing, learning and continuously improving performance Restaurant, retail or QSR experience is preferred Professional command of both Dutch and English, written and spoken What We Offer: Join us and make a real impact in an international, fast-paced, and growing environment. You’ll be part of a close-knit team where creativity and initiative are not just welcomed – they’re expected. Here’s what else you can expect: Freedom to shape your role and bring your ideas to life Ownership and responsibility from day one Competitive salary based on your experience and expertise. Performance-based bonus Extensive personal development opportunities. Excellent pension scheme Company laptop and phone 8% holiday allowance 27 vacation days Travel expense reimbursement Staff discounts on KFC products & corporate fitness programs Hybrid working is possible Ready to Make an Impact? See yourself in this role? Want to help drive KFC’s digital future? Apply now – we can’t wait to meet you! Questions? Reach out to Sanne Gehner (Talent Acquisition Specialist) at +31 6 10906491. Follow us on LinkedIn to stay in the loop.

Core Responsibilities

The Digital Channel Manager is responsible for the commercial success and optimization of KFC's in-store self-service kiosks in the Netherlands. This involves driving adoption, sales, and conversion through data analysis, A/B testing, and cross-functional collaboration with IT and Operations.

Requirements

Candidates should ideally hold a bachelor's degree in Marketing or Business with 3-5+ years of experience in digital channel optimization. Proficiency in both Dutch and English, along with strong analytical skills and experience in retail or QSR, is required.

Benefits

• Performance-based bonus
• Personal development opportunities
• Pension scheme
• Company laptop and phone
• 8% holiday allowance
• 27 vacation days
• Travel expense reimbursement
• Staff discounts on KFC products
• Corporate fitness programs