Key Skills

Job Description

Growth & Marketing Lead at Somnox Rotterdam, hybrid · Somnox Why this role exists now Somnox has real product-market fit in the Netherlands and Belgium, and with Somnox Go, our new flagship product, the foundation to grow further here. Julian (CEO) is strong on concept, direction, and the first 30% of any plan, but a small, fast-growing team can't run on ideas alone. What's missing isn't someone with more ideas. It's someone who owns the marketing backlog, makes sure product, website, and growth ideas actually get executed well, and becomes the connector between Julian, the internal team, and our agencies and freelancers. International expansion is a real part of the growth story, and where this role grows toward is Sweden and Denmark first, and the rest of Europe after. But the starting point is NL/BE: execution needs to be rock-solid here first. About Somnox Somnox builds calm technology: a soft-robotic device, developed out of Rotterdam in collaboration with Delft University of Technology, that simulates calm breathing to help people fall asleep naturally and destress. What started as one founder's search for a way to help a family member sleep is now a product that's helped tens of thousands of people sleep better and calm down, backed by a mission to help 100 million people worldwide sleep better by 2030. We're small, self-funded through our own community as much as investors, and every hire still meaningfully moves the needle. This one more than most. What you'll own Own and prioritize the marketing backlog: turn ideas and commercial/product direction into execution, rather than letting them stay concepts Be the connector between Julian, the internal team, and our agencies and freelancers: you brief it, check it, hold everyone to a high bar, and make sure it ships as one consistent brand experience Direct the agencies that run paid social, search, email/CRM (Klaviyo), and the product pages/website (CRO) for NL/BE: you set the brief, judge the work, and push back when it's not good enough Once the timing is right: direct the expansion of our proven NL/BE approach into live campaigns in Sweden and Denmark, then the rest of Europe, through the same agency relationships Add quality and rigor to fast-moving concepts: not just ship, but ship it right Report straight to Julian What success looks like First 30 days: you've met the team, the agencies, and the freelance network, mapped the current marketing backlog end to end, and you know exactly what's stuck and why. First 90 days: the backlog has real priorities and owners instead of floating ideas, you're directing the paid social, email/CRM, and website agencies day to day and holding them to a clear bar, and at least one idea that had been stuck for months has actually shipped. By mid-2027: NL/BE execution runs without Julian having to chase it, and you've directed the first live campaigns in Sweden and Denmark through the same agency relationships. What you bring A finisher who also guards quality: you'll ship the imperfect version this week, but make sure it's right (grounded, error-free, on-brand) before it goes live Experience translating a founder's or director's ideas into execution. You've owned a marketing backlog or similar responsibility, not just run standalone campaigns Real experience directing paid media, CRM/email, and CRO agencies: you know these crafts well enough to brief sharply, judge the work, and push back when the numbers or the brand don't hold up, even when you're not the one pulling the levers yourself Comfort directing freelancers and agencies without needing a team of your own to feel senior about the work A real feel for brand, but not precious about it: when it's brand versus the number, the number wins Nice to have: experience scaling a D2C brand into new countries. That's where this role grows toward, not a hard requirement to start This isn't for you if You'd rather build the strategy deck than the campaign that ships from it You'd rather move fast than check that it's actually right You need to originate your own vision instead of executing someone else's direction fast and well You want to build and manage a team before you've proven the playbook yourself You'd rather execute everything yourself than get the best out of agencies and freelancers You need a big brand and a big budget behind you to do great work Where you'll work Based in Rotterdam, hybrid. This role grows toward directing growth into Sweden and Denmark, but it's not a remote-from-Stockholm or remote-from-Copenhagen position: you'll need to be in or relocating to the Netherlands/Belgium area. What we offer Hybrid working from Rotterdam Competitive salary ±€5.500-€6.500 p/m €1000 learning/growth budget, yearly Monthly Team Activities and Yearly Worcation with the Team Real ownership of the marketing backlog: not the fifth growth hire polishing the edges, but the person who makes sure ideas actually land, including the move abroad A direct line to the CEO, a lean team, and an agency/freelance network that already moves fast How to apply Apply via this link: https://somnox.typeform.com/to/sDv0sPfL Applications open now. A realistic hire is expected toward the end of 2026 / early 2027. We know that going in, so there's no need to rush.

Core Responsibilities

Own and prioritize the marketing backlog to translate conceptual ideas into executed campaigns. Direct external agencies and freelancers across paid social, CRM, and CRO to ensure a consistent brand experience across NL, BE, and eventually Northern Europe.

Requirements

Requires a finisher with proven experience directing paid media, CRM, and CRO agencies and translating founder visions into execution. Must have a strong feel for brand and the ability to prioritize data-driven results over aesthetic perfection.

Benefits

• Hybrid working
• Competitive salary
• Learning/growth budget of €1000 yearly
• Monthly team activities
• Yearly worcation with the team