Key Skills

Job Description

Company Description PaidSync.ai is an AI-driven ad management platform that centralizes the entire paid media stack, allowing users to manage major ad channels through simple conversation from leading AI assistants or the PaidSync dashboard. The platform supports Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI ads, and integrates with core analytics and measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync.ai enables users to launch and optimize campaigns, reduce wasted spend, set up conversion tracking, build cross-channel reports, and manage Shopping feeds through a unified workflow. Built on a foundation of trust, every change is drafted for review and applied only with explicit approval, avoiding silent edits and unintended spend. PaidSync.ai is created by Ahmed Ashraf, a Google Premier Partner in the top 3% globally, and is a verified partner across Google, Meta, LinkedIn, and TikTok. Role Description The Interim sCMO Marketing role is a full-time, remote position responsible for driving PaidSync.ai’s marketing vision, strategy, and execution across all growth channels. This role oversees integrated marketing initiatives, including brand positioning, product marketing, demand generation, and performance marketing tailored to a high-growth AI SaaS environment. Day-to-day responsibilities include conducting market and customer research, developing and refining go-to-market strategies, collaborating closely with sales and product teams, and guiding messaging for campaigns, website content, and thought leadership. The Interim sCMO Marketing professional will analyze campaign performance, optimize funnels and acquisition tactics, and ensure consistent, data-informed communication across paid, owned, and earned media. This role also involves building and mentoring a lean marketing function, establishing processes, and creating a framework that can scale beyond the interim period. Qualifications Strong Communication and Customer Service skills to collaborate with cross-functional teams, engage prospects, and represent the brand clearly and professionally. Demonstrated experience in Market Research to understand customer needs, competitive landscapes, and emerging trends in AI, ad tech, and SaaS. Proven background in Marketing Strategy, including go-to-market planning, brand positioning, demand generation, and performance marketing across digital channels. Familiarity with Sales processes and revenue operations, enabling close alignment between marketing programs and pipeline growth. Experience leading marketing in B2B SaaS or ad tech, ideally with AI-driven products or marketing automation platforms. Ability to interpret data from analytics, advertising platforms, and CRM tools to inform decisions and optimize campaigns. Comfort operating in a remote, fast-paced startup environment with a hands-on approach and ability to work independently.

Core Responsibilities

Drive the marketing vision and execution across all growth channels for an AI-driven ad management platform. Oversee brand positioning, demand generation, and the development of scalable marketing frameworks.

Requirements

Requires proven experience leading marketing in B2B SaaS or ad tech, specifically with AI-driven products. Must possess strong skills in market research, GTM strategy, and data-informed campaign optimization.