We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

Job Title: Marketplace Insights Analyst

Reports to: Analytics & Insights Manager

Direct Reports: no

Location: Amsterdam

Hybrid: working from home for maximum 3 day per week

Your Role

We’re in business to save our home planet. The Marketplace Insights Analyst delivers actionable insights that inform decisions on customer acquisition, community engagement, and market opportunities across Patagonia EMEA. In this role you synthesize data from external- and internal sources and translate findings into clear recommendations that help Patagonia make data-informed choices that strengthen the brand’s connection with its communities and markets. You closely collaborate with the EMEA marketplace, marketing & impact and CRM team to define and shape customer and market analytics priorities, as well as own the execution of delivering these insights

Your Main Tasks

• Insights Project Delivery. Manage and execute insights projects from start to finish, prioritizing initiatives based on business needs. Ensure timely delivery of analysis that informs decisions on customer engagement, market sizing, pricing, brand health, and marketplace opportunities.

• Customer Analytics and CRM Insights. Analyse customer and CRM data to identify opportunities across acquisition, engagement, retention, and customer lifecycle management. Translate findings into actionable recommendations that strengthen customer relationships and improve marketplace performance.

• Market Intelligence and Research. Develop and apply market intelligence, research inputs, and external benchmarks to assess market dynamics, pricing, consumer behaviour, competitor activity, and emerging opportunities relevant to Patagonia EMEA.

• NA and EMEA Insights Collaboration. Work closely with NAM Insights counterparts to leverage proven methodologies, tools, and outputs for EMEA, while contributing EMEA-specific findings and priorities to inform global insights direction.

• Cross-Functional Stakeholder Partnership. Partner with Marketplace, Marketing & Impact, CRM, Product, and other internal stakeholders to define research questions, align analytical priorities, and embed insights into business decisions.

• Reporting, Visualization, and Enablement. Create reports, dashboards, and presentations that communicate insights in a clear and digestible format for different audiences. Guide teams on how to interpret and apply insights so they lead to meaningful, data-informed actions.

What we’re looking for

• An inclusive mindset

• 5 years of experience in customer analytics and insights using both internal data and working with external vendors

• Good understanding of customer analytics, CRM, and insights generation to synthesize customer, behavioral, and marketplace data into actionable recommendations for diverse stakeholders.

• Full understanding of business intelligence and visualization tools (like Power BI, dbt, Snowflake) to create clear, impactful reports and dashboards that communicate complex insights effectively.

• Full understanding of market intelligence and research techniques to interpret consumer behavior, market sizing, competitor context, pricing, and brand health indicators that inform engagement and growth strategies.

• Full understanding of stakeholder communication and data storytelling to present insights in a compelling way that influences decisions and aligns with organizational priorities.

• Strong analytical and problem-solving skills to interpret trends, identify anomalies, and provide evidence-based recommendations that inform decisions across multiple business functions.

• Good understanding of cross-regional collaboration and project coordination to work effectively with NAM Insights counterparts, manage timelines, prioritize requests, and deliver insight solutions within agreed frameworks.

• An appreciation of the outdoors

• An interest in saving our home planet and making a positive impact through your work

What we offer

Our offers are based on relevant experience and skills, allowing us to ensure internal equity and consistency across the team.

Every offer we make is carefully reviewed by our People + Culture team. To avoid creating or reinforcing pay gaps, we do not base our offers on a candidate’s previous salary, salary expectations, or negotiation skills

We offer the following benefits:

• 25 days holidays per year (pro-rated if you work part-time)

• Pension scheme with 24.75% contribution (17.25% paid by employer and 7.5% paid by employee) enhanced with secondary pension scheme subject to eligibility criteria

• 40 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)

• Reimbursement of public transportation when commuting to the office

• Onsite catered lunches available 4 days per week (Monday, Tuesday, Wednesday, and Thursday) for an employee contribution of EUR 4 per meal

• Company laptop and mobile phone if needed for your role

To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/.

Justice & Belonging

We commit to becoming an anti-racist and anti-discriminatory company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

We foster a welcoming and respectful environment where every member of our EMEA team feels included, respected and empowered regardless of their race, colour, ethnicity, nationality, culture, religion or belief, sex, gender, gender identity or expression, sexual orientation, family or marital status, socio-economic background, disability, age, neurodiversity, or any other aspect of identity or lived experience.

Recruitment Process

If your application is successful, you will be contacted by one of our recruitment team within 4 weeks to set up a first interview who will talk you through the full interview process.

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will be also a practical assignment where you can showcase your skills to a panel of key internal collaborators.

Whilst we love hearing from people who are passionate about Patagonia and our purpose, we ask that all applications are submitted through our official application process, including a CV and cover letter. To help us maintain a fair, consistent and objective experience for all candidates, we are unable to review applications or respond to recruitment enquiries received by email, LinkedIn Inbox or other channels outside of the advertised role. Applying through the application link ensures every candidate is considered using the same process and receives equal opportunity throughout the recruitment journey.

Please make sure that your CV and cover letter are in English.