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Business Development Manager - FMCG Brands and Retail

Avery Dennison

Oegstgeest
Full-time
10+ years experience
Hybrid

€89,950 - €143,920 per year

Key Skills

Business development
Enterprise sales
FMCG
Packaging solutions
Strategic partnerships
Lead generation
Account management
Salesforce
Sustainability
Technical aptitude
Analytical skills
Storytelling
Negotiation
Market positioning
Stakeholder management

Job Description

Job Description

About the role: The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison’s Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top FMCG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging. Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging. This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands, or - remotely - from either Belgium, Luxembourg, Germany or France.

Key Responsibilities 

Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European FMCGs, retailers and contract manufacturers.

  • Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users.

  • Identify unmet needs, provide insights and recommendations for product development and market positioning.

  • Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins.

  • Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment.

Qualifications

Required:

  • Minimum of Bachelor's degree with a major in Marketing, Business, or a related field. Master’s degree preferred.

  • 9+ years of direct B2B enterprise sales or business development experience specifically in labels, packaging materials, or packaging solutions (must-have requirement).

  • Proven track record of successfully targeting and generating labels or packaging materials opportunities with leading FMCG brands (e.g. in food, beverages and HPC) and major European retailers with an active, relevant network of decision-makers.

Skills you need to succeed:

  • Strong analytical skills, technical aptitude, and influencing/storytelling abilities with a demonstrated track record of scaling multimillion-dollar portfolios.

  • Fluency in English (additional languages such as French and German are strongly preferred) and the ability to travel up to 50%.

Additional Information

What we offer

Here's a glimpse of the great benefits you can expect:

  • Health & Financial Benefits:
    • We offer a gross benefit for the supplemental package of mandatory health insurance.
    • Access to Lyra, our confidential Employee Assistance Program, for personal and professional support.
    • We provide a free health check every 4 years, and free fruit on-site.
    • Mandatory participation to the Avery Dennison Pension Fund, employer pays ⅔ of the premium. 
    • Holiday allowance and a year-end allowance.
  • Time Off & Flexibility:
    • Annual Leave: Starting at 24 days, increasing to 26 days after 4 years (pro-rated).
    • Extra Days: 13 additional days per year (+4% ATV allowance, pro-rated) and a bridge day off. Benefit from birth/parental leave in accordance with Dutch labor law, with fully paid partner leave. We also offer flexible working hours and hybrid work options for most positions.
  • Commuting & On-site Perks: Take advantage of free and enclosed parking in a well-located building, or opt for a commuting allowance/100% reimbursement for public transport.
  • Professional Development: Invest in your growth with a €500 annual individual training budget, access to lots of internal training/mentoring programs and a budget for hardware when working from home. 

Why join Avery Dennison

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com.

At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our European Headquarters in the Netherlands, founded in 1955 and since 2014 located in the Leiden Bioscience Park, is a collaborative and dynamic environment that supports all Avery Dennison businesses and employs approximately 500 talented individuals. The location serves as the central hub for European Leadership and other functions that support the wider European manufacturing and distribution network. The location features a state-of-the-art Research and Development Center.

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at [email protected]. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.

Pay Transparency Statement

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

  • Compensation: EUR 89950 - EUR 143920 - yearly
  • Core Responsibilities

    The Business Development Manager will drive enterprise-level business by securing partnerships with top FMCG brands and retailers for sustainable packaging solutions. They will manage the full sales cycle, from lead generation to contract conversion, while acting as a trusted advisor to key decision-makers.

    Requirements

    Candidates must have at least 9 years of direct B2B enterprise sales experience specifically within the labels or packaging industry. A Bachelor's degree is required, with a Master's degree preferred, alongside a proven track record of scaling multimillion-dollar portfolios.

    Benefits

    • Health insurance
    • Employee assistance program
    • Pension fund
    • Holiday allowance
    • Year-end allowance
    • Paid parental leave
    • Flexible working hours
    • Hybrid work options
    • Commuting allowance
    • Public transport reimbursement
    • Training budget
    • Free parking

    About Avery Dennison

    Industry: Packaging and Containers Manufacturing

    Company size: 10,001+ employees

    We are a global materials science and digital identification solutions company with locations in more than 50 countries, and approximately 35,000 employees worldwide. We are Making Possible™ products and solutions that provide branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that carry information that improves the customer experience. We lead in serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive.

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