• Create detailed, performance-driven storyboards for paid social ads, defining the complete visual and narrative flow, including hooks, talking-head segments, B-roll, actions, and on-screen text.

• Specify precisely what actors should do and demonstrate throughout each scene so concepts can be executed without additional creative direction.

• Provide clear production guidance to editors, including recommendations for stock footage, AI-generated content, motion graphics, and other visual elements.

• Develop compelling hooks, creative angles, pattern interrupts, and ad structures based on current winning formats across platforms such as Meta, TikTok, and YouTube.

• Use performance data and creative feedback to iterate on concepts and improve engagement, retention, and conversion potential.

• Monitor emerging trends, formats, and successful direct-response advertising approaches, particularly across DTC and UGC-style content.

• Collaborate with marketing, editing, and copywriting teams to strengthen creative concepts and campaign performance.

• Edit video content when required to execute or refine storyboard concepts, primarily using Adobe Premiere Pro and, where appropriate, After Effects.

• Leverage AI-powered creative technologies, including avatars, voice generation, generative video, and related tools, to enhance production workflows.

• Manage multiple creative concepts simultaneously while maintaining speed, consistency, and quality.

Requirements

• Proven experience developing storyboards for paid social advertising, direct-response campaigns, or performance-focused creative.

• Strong understanding of performance marketing principles, including hooks, hold rate, retention, click-through rate, and conversion-focused creative.

• Experience working with DTC brands, UGC-style advertising, or similar performance-oriented formats.

• Strong creative instincts and an understanding of what feels native and engaging across Meta, TikTok, YouTube, and other social platforms.

• Familiarity with current advertising trends, high-performing formats, and creative patterns that drive measurable results.

• Comfortable using AI creative tools, including AI avatars, voice-generation platforms, generative video, and related technologies.

• Solid video editing capabilities, with Adobe Premiere Pro required; After Effects experience is an advantage.

• Strong written English, with the ability to communicate ideas clearly, concisely, and in a conversion-focused manner.

• Ability to work in a fast-paced environment, manage multiple concepts at once, respond to feedback, and iterate quickly without compromising quality.

• Strong understanding of visual storytelling, creative execution, and the relationship between advertising concepts and performance outcomes.

Benefits

• Competitive hourly or monthly contract compensation.

• Fully remote and flexible work environment.

• Opportunity to create high-impact performance advertising for a fast-growing global brand.

• Access to creative assets, tools, templates, and performance insights.

• Hands-on exposure to leading AI video, image, voice, and generative creative platforms.

• Weekly creative and learning sessions covering winning advertisements, consumer psychology, performance marketing, trends, and emerging creative techniques.

• Access to courses, internal resources, tutorials, workflows, and continuous learning opportunities.

• Performance-based bonuses tied to achieving key creative performance milestones.

• Opportunities to progress beyond editing into leadership, management, training, reviewing, or specialized creative roles.

• High level of creative ownership, with opportunities to experiment, contribute ideas, and influence performance creative strategy.