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CRM & Customer Engagement Specialist

MSD

Boxmeer, Brussels
Full-time
2-5 years experience
On-site

Key Skills

Customer Relationship Management (CRM)
Digital Marketing
Market Development
Pricing Strategies
Salesforce
Technology Platforms
Veeva
Data Governance
Power BI
Audience Segmentation
Omnichannel Engagement
Data Cleansing

Job Description

Job Description

Do you want to work at one of the largest industrial pharma concerns in the Benelux within a high‑tech environment and use your knowledge and

Make an impact where data, digital and animal health come together.
Help turn data into meaningful insights while enhancing digital customer experiences that truly make a difference. Join our Animal Health Benelux team as a:

CRM & Customer Engagement Specialist

Welcome in our team

Our Commercial Benelux organization consists of talented experts working in fields including sales, marketing, market entry, digital, commercial management and veterinary medicine. They all share a passion for making our medicines, vaccines, services and solutions available to animals and the people who care for them.

To strengthen the Data & Commercial Excellence Team within Animal Health Benelux, we are looking for a Digital Marketing & Data Specialist for our location in Boxmeer or Brussels.

This role is a driving force in implementing our ambition of delivering best‑in‑class field force performance and an exceptional digital customer experience.

About the role

In this role, you will ensure the accuracy, integrity, and accessibility of commercial and operational customer data while acting as a key contributor to our CRM ecosystem and omnichannel engagement strategy. You will help maintain a single, reliable customer view across systems, support CRM data governance, and drive the effective use of customer insights to improve business performance.

Working closely with Sales, Marketing, Digital, and IT teams, you will enhance our omnichannel engagement capabilities so that our field force and marketing teams can deliver more personalized, connected, and impactful customer experiences.

Your work directly supports data-driven decision-making, CRM excellence, and the optimization of both in-person and digital interactions across the customer journey.

Tasks and responsibilities include but are not limited to

Data Quality & CRM Support

  • Serve as a key CRM steward, ensuring customer master data is maintained accurately and in line with governance standards.
  • Monitor CRM data quality KPIs and perform hands-on validation and cleansing of key datasets to proactively improve data completeness, consistency, accuracy and user adoption.
  • Support CRM users by providing guidance, resolving data-related issues, and promoting best practices across the organization.

Digital Marketing & Customer Engagement

  • Leverage CRM data and customer insights to support audience segmentation, campaign targeting, and personalized customer engagement.
  • Collaborate with Sales and Marketing teams to continuously improve CRM processes, user adoption, and omnichannel customer journeys.
  • Support the implementation of CRM enhancements and new customer engagement capabilities in alignment with business objectives.
  • Manage and maintain digital platforms such as websites, event tools and Salesforce Marketing Cloud journeys to deliver seamless, personalized experiences.

Your profile

  • A Bachelor’s degree.
  • You have a solid understanding of data governance principles.
  • You have at least 3 years of experience working with CRM and BI tools (such as Salesforce and Power BI).
  • You communicate clearly and effectively in Dutch and English; knowledge of French is a plus.
  • You have a strong eye for detail, an analytical mindset and the ability to manage multiple priorities in a dynamic environment.
  • Experience with Veeva PromoMats is an advantage, but not a requirement, we’re happy to support your learning.
  • You live within a reasonable commuting distance of either our Boxmeer (Netherlands) or Brussels (Belgium) office.

What we offer 

We welcome you to a truly global, dynamic and challenging environment with great opportunities for personal development. Our benefits depend on the job location but are in any case very competitive. 

Animal Health  

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet. 

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets. 

For questions about this vacancy 

Please send an email including the vacancy number and job title to the following email address: [email protected].

Applications can only be submitted through our career site.

Required Skills:

Customer Relationship Management (CRM), Digital Marketing, Market Development, Pricing Strategies, Salesforce (Software), Technology Platforms, Veeva

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

09/29/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Core Responsibilities

The role focuses on maintaining the accuracy and integrity of commercial customer data within the CRM ecosystem to support omnichannel engagement. You will collaborate with Sales and Marketing teams to optimize digital customer journeys and drive data-driven decision-making.

Requirements

Requires a Bachelor's degree and at least 3 years of experience with CRM and BI tools like Salesforce and Power BI. Proficiency in English and Dutch is required, with a strong understanding of data governance principles.

Benefits

  • Competitive Benefits
  • Personal Development Opportunities

About MSD

Industry: Pharmaceutical Manufacturing

Company size: 10,001+ employees

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

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