
I&A Manager - Thailand & Vietnam
Key Skills
Job Description
We are Reckitt
Marketing
About the role
The Insights & Analytics (I&A) Manager acts as a strategic business partner responsible for transforming data, consumer understanding, and AI-enabled analytics into actionable growth opportunities. The role supports country leadership teams by delivering forward-looking insights, identifying commercial opportunities, driving data-led decision-making, and influencing business strategy across categories, channels, and customers.
Your responsibilities
• Serve as a strategic business partner to country leadership teams, providing insights and recommendations that drive commercial growth and business decisions.
• Leverage AI-enabled analytics and multiple data sources (Nielsen Retail, Panel, IQVIA, Consumer researchetc.) to generate predictive, actionable insights and synthesize complex information into clear business intelligence.
• Lead consumer, shopper, healthcare professional (HCP), category, and market understanding to identify growth opportunities, risks, and emerging trends.
• Support business planning through scenario modeling, forecasting, and performance analysis.
• Drive omnichannel (Offline and Online) to unlock growth opportunities across channels.
• Monitor competitive activity, innovation pipelines, and evolving consumer needs to anticipate future market trends.
• Ensure the business has access to high-quality, timely, and cost-effective market intelligence, data solutions, and external insights.
• Deliver standardized reporting and performance tracking to measure business and category performance.
• Manage external data sources and market research partners to ensure data quality, coverage, reliability, and actionable outcomes.
• Partner with Marketing, Sales, Category, and other cross-functional stakeholders to identify key business questions, define research priorities, and translate insights into business actions.
• Influence stakeholders at all levels through compelling storytelling, data visualization, and evidence-based recommendations.
The experience we're looking for
• 6–10 years of experience in Insights, Analytics, Category Management or Commercial Strategy.
• FMCG or Consumer Health experience preferred.
• Strong understanding of Thailand market dynamics, consumers,shoppers and healthcare environments.
• Client-side or consulting/agency experience preferred.
• Proven business partnering and influencing track record.
• Experience working with syndicated data sources such as NielsenIQ, Kantar, IQVIA, or similar platforms is an advantage.
Core Skills & Capabilities
• Business acumen and commercial thinking.
• Data synthesis across multiple internal and external sources.
• AI and digital fluency with analytics tools and technologies.
• Power BI and/or Tableau literacy.
• Strategic storytelling and executive communication.
• Strong stakeholder management and influencing skills.
• Agility and speed in execution.
Success Profile
• AI-enabled insight leader rather than a traditional research manager.
• Strong business influence and growth mindset.
• Ability to integrate consumer, shopper and commercial perspectives.
• Focus on decisions and growth rather than reporting and methodology.
The skills for success
What we offer
Equality
Core Responsibilities
The I&A Manager acts as a strategic business partner to country leadership, transforming data and AI-enabled analytics into actionable commercial growth opportunities. They are responsible for leading market understanding, supporting business planning, and influencing strategy across categories and channels.
Requirements
The role requires 6–10 years of experience in insights, analytics, or commercial strategy, preferably within the FMCG or Consumer Health sectors. Candidates must possess strong business acumen, proficiency in data visualization tools like Power BI or Tableau, and a proven track record in stakeholder management.
Benefits
- Parental benefits
- Employee assistance program
- Life insurance
- Global share plans
- Short-term incentives
About Reckitt
Industry: Manufacturing
Company size: 10,001+ employees
Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com