
Digital Marketing Specialist | Brand Awareness Almere, The Netherlands | 32 to 40 hours per week | Hybrid

Digital Marketing Specialist | Brand Awareness Almere, The Netherlands | 32 to 40 hours per week | Hybrid
€46,492 - €69,738
Key Skills
Job Description
Opportunity
How Do You Take ILIAS’ Digital Presence to the Next Level?
ILIAS has the foundations. A website, active channels and live campaigns already carry the brand. This includes communication around major defense events.
The potential is clear. The next step is to connect these foundations and make them work harder together.
That means building on what works while creating what comes next. A cross platform strategy will connect the website, search and social media. It will also connect digital campaigns.
A new website will reflect who ILIAS is becoming. A stronger digital approach will help reach and engage audiences online.
ILIAS is growing fast across the international defense market. As that footprint grows, so does the opportunity to strengthen ILIAS’ visibility.
The opportunity is to bring these channels together and build recognition across the air, land and maritime domains. This makes ILIAS easier to find, understand and remember.
Own the strategy. Amplify across channels. Drive online visibility.
Meaningful Work in a Mission Driven Environment
Strengthen ILIAS’ Digital Marketing Presence
ILIAS has a strong story to tell. Its software helps defense organizations create one trusted operational picture.
It connects maintenance, logistics, operations and workforce readiness. Working from the same information enables better decisions, stronger collaboration and greater operational effectiveness.
But that value can only influence how ILIAS is seen when the right audiences know what ILIAS makes possible.
Digital marketing creates that visibility. It connects channels, campaigns and content to build recognition and deepen understanding.
It’s all about making ILIAS easier to find and remember.
Your Mission
You turn ILIAS’ digital ambitions into a connected approach. It builds visibility, understanding and recognition across the market.
This is a brand awareness role. Success is measured in reach, recognition and understanding, rather than MQLs or traditional lead generation.
You'll grow ILIAS’ digital presence by:
• Developing and shaping a cross platform digital strategy that brings structure and consistency across channels.
• Connecting channels so each one amplifies the others, where it makes sense.
• Planning, building and optimizing paid and organic campaigns across LinkedIn and Google Ads.
• Creating channel specific content and designing on brand creatives for LinkedIn, X, Instagram, YouTube and the website.
• Owning and continually improving the ILIAS website, including structure, content and conversion.
• Evolving tracking and reporting to show performance within the constraints of a security sensitive audience.
• Supporting major defense events with pre, during and post event content, often with partners such as Patria.
• Reinforcing ILIAS identity and values through digital channels to attract both customers and talent.
• Collaborating with other marketing team members to provide technical support and digital marketing expertise.
• Partnering with Business Development, Sales, HR and external agencies to align content and approvals.
The result is a stronger and more recognizable ILIAS brand. The right audiences find ILIAS and understand what its software makes possible.
ILIAS stays top of mind.
What You Bring
You are a hands on digital marketer who can think strategically. You know how to build brand awareness across channels.
You can write engaging copy and create strong visuals. You know how to adapt ideas to different channels and audiences.
You bring structure and can turn performance data into decisions that grow reach and strengthen visibility.
You bring:
• 5 to 8 years of experience in digital marketing, with a track record of measurable improvement.
• A creative marketing mindset and the ability to find new ways to build awareness with a cautious, security conscious audience.
• Strong working knowledge of LinkedIn Ads, Google Ads and Google Analytics.
• Proven experience with campaign management, tracking and A/B testing or CRO.
• The ability to create your own visuals and creatives using tools such as Figma, Canva or Adobe Creative Suite.
• Excellent written communication skills in English. Clear, direct and free of jargon.
• Confidence engaging with senior stakeholders and the ability to guide and advise when needed.
• A structured approach combined with a willingness to do the work yourself.
• Experience with analytics, CMS and website tools, and social platforms.
A Bachelor's degree in Marketing, Communications, Digital Media or a related field is welcome. Relevant practical experience and demonstrated capability matter more.
Marketing to security sensitive audiences is an advantage. Experience in defense is welcome.
What matters more is your craft as a digital marketer and your instinct for growing an audience across channels.
Build Your Future with ILIAS
Shape How ILIAS Shows Up
Some roles keep things running. This one asks you to build on the foundations and make them stronger and sharper.
As ILIAS grows, so does the opportunity to shape what comes next.
As part of the Patria Group, ILIAS combines the agility of a specialized software company with the strength of an international defense organization.
The digital presence you shape will influence how ILIAS is seen, understood and remembered.
If that's the kind of challenge that motivates you, we'd love to hear from you.
Contact
Sometimes the right next step starts with a conversation.
Want to understand more about the role, the digital ambitions at ILIAS or what you could help shape?
Feel free to reach out before deciding whether to apply.
François Roskam | Talent Acquisition | [email protected]
About us
In defence operations, timing and reliable information shape every decision. Many organizations still rely on fragmented systems, limiting visibility and slowing execution. ILIAS Solutions connects logistics, maintenance, and operations into one integrated platform. This creates a single source of truth and enables teams to act on real time data across strategic, operational, and tactical levels. Large volumes of operational data move continuously between systems. This data reflects maintenance cycles, logistics flows, and asset readiness. Accuracy and consistency directly impact operational outcomes.Core Responsibilities
You will develop and execute a cross-platform digital strategy to enhance brand visibility and recognition across international defense markets. This involves managing paid and organic campaigns, optimizing the company website, and creating engaging content to connect with target audiences.
Requirements
The ideal candidate has 5 to 8 years of experience in digital marketing with a strong track record in campaign management and analytics. You must be proficient in tools like LinkedIn Ads, Google Ads, and creative software such as Figma or Canva, while possessing excellent English communication skills.
About ILIAS Solutions
Industry: IT Services and IT Consulting
Company size: 51-200 employees
ILIAS Solutions specializes in information management solutions to support defence and humanitarian aid operations. Our software platforms are centred on the optimisation of operational readiness, and based upon the management of the resources required for those operations. In order to provide our customers with solutions that are tailored to their specific needs, ILIAS Solutions consists of an effective team of experts in the development, implementation and maintenance of software systems, with experience in managing complex and sensitive assets maintenance and logistics systems. Our team can provide you with a wide variety of skills ranging from business analysis, process improvement and project management to software development, testing, training, maintenance, helpdesk services, and much more. ILIAS Solutions is ISO 9001 certified for all activities related to the development, provisioning and maintenance of IT solutions for asset management.