The role

You'll help scale Lumion's global marketing engine. This role owns the planning, execution, and optimization of paid and lifecycle demand generation across paid search and social (Google Ads, LinkedIn, Meta), email, webinars, SEO, and generative engine optimization, all of it tied directly to pipeline and revenue.

It's a hands-on senior role for a builder. Think growth engineer: fluent across the paid platforms, daily in the numbers, deep in HubSpot and CRM workflows, sharp on website and landing page conversion, wired to test, learn, and compound gains across the funnel. You'll orchestrate campaigns end to end and stay close enough to the work to build and tune it yourself, directing agencies and content partners where they extend your effort.

AI is core leverage here, not a side tool. We're looking for someone who has rewired their workflow around it: running a higher-throughput experimentation program, spinning up localized pages and ad creative across markets at speed, automating parts of the HubSpot lifecycle layer, and shortening the loop from performance data to decision, with the judgment to keep quality and brand intact as the human gate.

What you'll own

Campaign strategy and execution. Multi-channel campaigns end to end across core buyer personas and regions (US, UK, ANZ, EMEA). Define goals, timelines, channels, and KPIs mapped across the buyer journey. Own delivery of MQLs and their progression to SQLs alongside the SDR and CRO teams, and brief external media and content partners on creative that meets business goals, timelines, and brand standards.

Website and landing page optimization. Own CRO as a core discipline: page UX, form performance, and a continuous testing program across pages, creative, and lifecycle sequences. Use AI to produce test variants fast, so the constraint is your hypotheses rather than your production capacity. Instrument and analyze user behavior to find and remove friction on the path to conversion.

Lifecycle and CRM. Own campaign execution and lifecycle workflows in HubSpot: email nurtures, lead scoring, segmentation, and structured lead routing and handoff to Sales with clear follow-up tracking. Improve attribution and connect campaign activity to revenue. Co-develop playbooks that link campaign themes to outbound outreach.

Performance and budget. Own reporting on CAC, CPL, lead quality, conversion, and ROI. Take accountability for campaign pacing across paid media and lifecycle email, manage budget efficiency, and lead performance reviews with agency partners.

Scaling across markets. Adapt and scale winning campaigns into new regions and languages, using AI-assisted transcreation to localize pages and creative at speed while accounting for local buyer behavior and channel mix, not just translation. Build repeatable frameworks so wins compound across markets.

What you bring

• 5 to 8 years in B2B demand generation or performance marketing, with proven ownership of multi-channel campaign strategy and execution end to end

• A growth-engineer mindset, with hands-on strength in website and landing page CRO: experimentation, UX, and form optimization

• Deep HubSpot expertise, plus Google Ads and LinkedIn Campaign Manager. Strong command of funnel metrics, CAC and CPL, and attribution

• An AI-native workflow. You've used AI to increase experimentation velocity through rapid variant production, transcreate campaigns across markets and languages, automate parts of the HubSpot lifecycle layer, and accelerate performance analysis, with the judgment to QA and keep output on brand

• Fluency with BI and dashboarding tools such as Looker or Tableau. You build and own the dashboards that drive decisions

• Confidence briefing agencies and directing creative, managing budgets, pacing, and optimization

• Commercial sharpness. You understand how pipeline, performance, and profit connect, and you own deadlines, data, and delivery without micromanagement

• Strong cross-functional communication across sales, content, product, and agency partners

Nice to have: experience in architecture, design software, or 3D visualization. Scaling campaigns across multiple markets and languages. Exposure to ABM or partner co-marketing.