Junior Digital Marketing Specialist
Key Skills
Job Description
In a nutshell
Ready to start your career in digital marketing? At Picnic, you’ll get the opportunity to develop into an expert in one of the most important areas of digital growth: our website and organic search. We’re looking for someone early in their marketing career who is curious, analytical and eager to learn. Maybe you’ve completed a marketing internship, worked on digital campaigns, or created content for a website. What matters most is that you’re excited about digital marketing and want to understand what makes people discover and choose a brand online.
You’ll join an international team and learn how to grow Picnic’s website into an important customer acquisition channel. Along the way, you’ll build hands-on experience in organic growth, content, website optimization and digital analytics.
Tricks of the trade
- Understand what customers are looking for: Research how customers discover brands online and identify opportunities for Picnic to reach them with useful and relevant content.
- Grow our organic traffic: Help increase Picnic’s visibility across Google search and AI search.
- Improve our website: Work with developers, designers and copywriters to implement improvements to our website.
- Create better content: Help optimize existing pages and develop new content that is useful for our customers.
- Turn data into action: Use tools such as Google Analytics, Google Search Console and Semrush to measure the results of your work and identify new opportunities.
- Experiment and learn: Come up with ideas, test them, analyze the results, and use what you learn to make the next improvement. Develop your organic growth expertise over time.
Your superpowers
- MSc. degree in Business Administration, Marketing or equivalent
- Up to 1 year of hands-on digital marketing experience
- Fluent in Dutch and English. French or German is a plus.
- Strong analytical mindset with an interest in working with data and performance metrics.
- Proficient in using Google Sheets, Excel or any other data tool to analyze and present insights
- Passionate about using AI to automate, simplify, and improve everyday marketing tasks
- Eager to learn and develop your digital marketing expertise
- Excellent communication and teamwork skills
- Strong affinity in the consumer retail industry
Picnic Perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Core Responsibilities
You will research customer search behavior to identify growth opportunities and collaborate with cross-functional teams to improve website content and organic visibility. Additionally, you will use analytical tools to measure performance and experiment with new strategies to drive customer acquisition.
Requirements
Candidates must hold an MSc degree in Business Administration, Marketing, or a related field and possess up to one year of hands-on digital marketing experience. Proficiency in data analysis tools and fluency in Dutch and English are required, along with a strong analytical mindset.
Benefits
- Fresh lunch
- Coffee and snacks
- Health insurance discount
- Bike plan
- Relocation assistance
- Personal development courses
- Mental wellbeing support
- 25 holidays
- Travel expenses coverage
- Pension plan
- Company phone
- Company laptop
About Picnic
Industry: Retail
Company size: 5,001-10,000 employees
At Picnic, we’re a team of inventors, builders, dreamers, and best-in-class operators! With our app-only business model and custom-built in-house supply chain, we're revolutionizing the way people buy groceries and eat every day. We're growing across the Netherlands, Germany, France, and beyond. One of the things that makes Picnic different is that we handle almost everything ourselves: from forecasting and building automated warehouses to designing custom electric vehicles and writing our own software. It gives us total freedom to experiment with bold, new ideas (which we do a lot!). We love to challenge ourselves and learn by doing. The best way to grow here? By taking ownership from day one and pushing boundaries every single day. As a diverse team of over 85 nationalities, there’s always something happening - whether you’re into sports, board games, charity work, dancing at our legendary Picnic festival, or licorice tasting (yes, really!). Our scale-up culture means you get to own your work and bring fresh ideas to life. If you’re looking to make a real impact, reach out. We’d love to hear from you!