Product Marketing Manager (Industry Expert)
Key Skills
Job Description
Brief Overview
Key Responsibilities
- 1. Own the Grocery GTM
- Develop the Go-to-Market strategy for Hai Robotics in European grocery
- Define product positioning, value props, and competitive differentiation
- Build the battlecard / competitive playbook for grocery.
2. Customer & Market Intelligence- Lead in-depth discovery interviews with grocery customers, 3PLs serving grocery, and integrators.
- Build market maps, customer profiles, vertical playbooks for grocery (ambient / chilled / dark store / micro-fulfilment / store-replen).
- Track industry trends, regulations (e.g., cold-chain compliance), competitor moves.
3. Solution Design & Pre-Sales Support- Design warehouse automation solutions (storage strategy, picking logic, throughput models, ROI cases) for grocery scenarios using HaiPick portfolio.
- Use AutoCAD to produce 2D layouts, simulation results, and customer-facing presentations.
- Support BDs and FAEs in customer meetings, RFPs, and PoCs.
4. Product Strategy & Roadmap Voice-of-Customer- Be the voice of the grocery customer inside Hai Robotics.
- Feed insights back to HQ product team to shape the roadmap (e.g., cold-chain rated equipment, totes sizing for grocery, integration with WMS).
- Lead or co-lead new product launches for grocery.
5. Cross-Cultural Project Leadership- Bridge EMEA field teams and HQ product/solution teams.
- Coordinate resources across technical, delivery, sales, and marketing to land grocery projects.
- Deliver internal training, customer demos, webinars, trade shows
Who are we looking for?
- Must-Have
- 3 years working in grocery automation — ideally on the retailer/3PL side in an automation / supply chain / e-fulfilment role.
- Deep familiarity with grocery operations — ambient, chilled, click-and-collect, dark stores, micro-fulfilment, fresh food handling.
- Bachelor's or above in Mechanical / Industrial Engineering, Automation, Logistics, or related.
- Strong analytical skills — data analysis, ROI modelling, business case development.
Nice-to-Have- Prior experience at the mobile robot technology sector
- AutoCAD / 2D layout design skills.
- Multilingual (German, French, Dutch, Spanish) is a plus for grocery markets.
Hai-lights
- A competitive compensation package with performance-based bonus
- A valuable opportunity to grow with a high-growth company
- Hands-on experience in bringing global leading automation technologies into regional markets
- A key role in cross-border collaboration projects with international exposure and career advancement potential
About us
Founded in 2016, Hai Robotics is a leading global provider of Automated Storage and Retrieval Systems (ASRS), delivering unparalleled system flexibility and maximizing operational efficiency for facilities of all sizes and conditions. With 1,500+ projects implemented across 40+ countries, supported by 8 global offices and 60+ partners worldwide, Hai Robotics is a reliable resource for providing local support.
Visit HaiRobotics.com for more information.
Core Responsibilities
The Product Marketing Manager will develop and execute go-to-market strategies for grocery automation in Europe while acting as a bridge between regional teams and HQ. They will also lead solution design, conduct market intelligence, and manage new product launches to drive regional growth.
Requirements
Candidates must have at least 3 years of experience in grocery automation or supply chain roles and hold a bachelor's degree in a relevant engineering or logistics field. Strong analytical skills and familiarity with warehouse operations are essential, with AutoCAD proficiency considered a plus.
Benefits
- Competitive compensation package
- Performance-based bonus
- Career development opportunities
About Hai Robotics Europe B.V.
Industry: Automation Machinery Manufacturing
Company size: 1,001-5,000 employees
Established in 2016, Hai Robotics has become a leader in innovating effective solutions with significant efficiency gains for automated warehouse operations and order-fulfilment through their HaiPick Systems. After pioneering the advent of Automated Case-handling Mobile Robot (ACR) that opened possibilities for warehouse automation, Hai Robotics developed a modular approach to Automated Storage and Retrieval Systems (ASRS) - the family of HaiPick Systems. Through a catalogue of advanced robotic equipment, software packages, and structures, with the inclusion of almost any industry standard racking and storage materials, Hai Robotics provides facilities tailored solutions for maximum results without the complexity and cost of a fully customized solution.