Manager, Acquisition & Media
€70,000 - €95,000
Work Arrangement
Office Days per Week: 4 days
Key Skills
Job Description
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The Manager, Acquisition & Media will lead EMEA’s customer acquisition strategy across paid digital channels, working closely with Ecommerce, DTC, Brand, Category, Creative, CRM, Analytics and agency partners to deliver traffic, revenue, profitability and customer growth for UA’s regional ecommerce business.
Own EMEA Customer Acquisition Strategy
- Lead acquisition media strategy for EMEA across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting and emerging channels.
- Balance short-term revenue objectives with long-term customer growth and profitability.
- Lead annual, quarterly and monthly media planning, including investment allocation by market, channel, campaign and commercial opportunity.
- Allocate investment across markets, channels and customer opportunities based on business priorities and commercial performance.
- Identify new growth opportunities across existing and emerging acquisition channels.
- Create regional plans that connect campaign priorities, athlete stories, product moments and commercial KPIs into clear acquisition media plans.
Your Impact
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Lead Performance Media & Agency Partnerships
- Own regional agency and media partner relationships, setting clear expectations, timelines and performance standards to drive innovation and executional excellence.
- Drive planning, optimisation, testing and measurement across all acquisition channels.
- Establish clear operating rhythms, governance frameworks and performance expectations.
- Continuously evolve media operations, ways of working and partner ecosystems to support business growth and scalability.
- Translate business objectives into channel strategies, platform KPIs and optimisation priorities, linking media performance to commercial outcomes.
- Mobilise internal teams and external partners to deliver effective execution, analysis and optimisation.
Build the Future Acquisition Engine
- Shape the regional roadmap for emerging acquisition opportunities, partnering with cross-functional teams to test, learn and scale new channels, including:
- Retail Media
- Creator Commerce
- Social Commerce
- AI Discovery & Search
- Agentic Commerce
- New Platform Ecosystems
- Develop business cases for scaling new channels and opportunities.
- Create frameworks for testing, learning and investment decision-making.
- Partner with stakeholders to transform innovation into scalable business capabilities.
Own Measurement & Commercial Performance
- Partner with Analytics, Data Engineering, Martech and Finance teams to strengthen acquisition measurement capabilities.
- Champion MMM, incrementality testing, attribution evolution and privacy-first measurement approaches.
- Translate complex performance data into actionable business recommendations.
- Establish performance benchmarks and investment guardrails.
- Drive a culture of accountability and measurement excellence.
Lead Cross-Functional Growth Initiatives
- Partner closely with CRM, Merchandising, Ecommerce Trading, Category Marketing, Creative Services, Analytics and Data teams.
- Ensure acquisition strategies support broader business objectives, including customer lifetime value, profitability and retention.
- Influence key drivers of media efficiency, including creative quality, content formats, product readiness, inventory health, onsite experience and data infrastructure.
- Collaborate with Creative and Brand teams to ensure assets support channel strategies, testing opportunities and evolving media requirements.
Develop and Lead a High-Performing Team
- Lead, coach and develop acquisition specialists, creating clear development plans and strengthening digital marketing expertise.
- Establish clear ownership, accountability and performance expectations.
- Foster a culture of experimentation, innovation and continuous improvement.
- Act as a thought leader for modern ecommerce acquisition across the organisation.
- Share insights, learnings and best practices to strengthen acquisition knowledge and capabilities across teams.
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Qualifications
- 8+ years of experience in digital marketing, performance marketing, media strategy or customer acquisition, ideally within ecommerce, brand or agency environments.
- Experience managing significant media budgets across multiple markets.
- Proven expertise developing and executing digital marketing strategies across SEM, paid social, affiliate, display, programmatic, retargeting and PLA/shopping channels.
- Demonstrated experience leading agency partners and cross-functional teams.
- Strong commercial mindset and analytical capabilities.
- Ability to translate complex data and insights into business decisions and actionable recommendations.
- Excellent stakeholder management, communication and influencing skills.
- Bachelor's degree in Marketing, Business or a related field, or equivalent professional experience.
- Proficiency with campaign management, analytics and reporting tools, including Google Ads, Meta Business Manager, Adobe Analytics, Excel and PowerPoint.
Workplace Location
- Location: This individual must reside within commuting distance from our Amsterdam, The Netherlands office.
- Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
- Travel: Approximately 5-10% of the year based on the business needs.
#LI-HYBRID
Relocation
- No relocation provided
Base Compensation
€70,000.00-€95,000.00 EUR
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
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Paid UA Give Back volunteer days to support initiatives in the local community.
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Under Armour merchandise discounts.
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Health and fitness benefits, discounts and resources.
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38-hour working week, hybrid work, 28 days holiday and access to teammate resource groups.
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Human Performance Institute gym on-site and local language course support when moving from abroad
Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [email protected].
Core Responsibilities
The Manager, Acquisition & Media will lead the EMEA customer acquisition strategy across paid digital channels to drive traffic, revenue, and profitability. They will manage agency partnerships, oversee media planning, and collaborate with cross-functional teams to scale emerging acquisition opportunities.
Requirements
Candidates must have 8+ years of experience in digital or performance marketing with a proven track record of managing significant media budgets. A bachelor's degree in Marketing, Business, or a related field is required, along with strong analytical and stakeholder management skills.
Benefits
- Paid volunteer days
- Merchandise discounts
- Health and fitness benefits
- 28 days holiday
- Teammate resource groups
- On-site gym
- Local language course support
About Under Armour
Industry: Retail Apparel and Fashion
Company size: 10,001+ employees
Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.